Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior
Bibliographic Data
| ID | 2221087 |
|---|---|
| Authors | Sam K Hui (0000-0002-7846-5794), Eric T Bradlow (0000-0002-4776-2323), Peter S Fader |
| Year | 2009 |
| Volume | 36 |
| Issue | 3 |
| Pages | 478-493 |
| Publication date | 2009-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/599046 |
| OpenAlex | W2055618970 |
| Language | EN |
| Citations received | 16 |
| References cited | 21 |
We examine three sets of established behavioral hypotheses about consumers' in-store behavior using field data on grocery store shopping paths and purchases. Our results provide field evidence for the following empirical regularities. First, as consumers spend more time in the store, they become more purposeful-they are less likely to spend time on exploration and more likely to shop/buy. Second, consistent with "licensing" behavior, after purchasing virtue categories, consumers are more likely to shop at locations that carry vice categories. Third, the presence of other shoppers attracts consumers toward a store zone but reduces consumers' tendency to shop there
Advertising · Business · Consumer behaviour · Field (mathematics) · Grocery shopping · Grocery store · Purchasing · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Marketing · Mathematics · Psychology of Social Influence
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| Unique citing works | 16 |
|---|---|
| Citations per year | 1 |
| Citation span | 2010 - 2025 (16) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 16 |