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Magda Francisca CEJAS MARTÍNEZ

Biographic Data

ID8576141
NAMEMagda Francisca CEJAS MARTÍNEZ
GIVEN NAMESMagda Francisca CEJAS
FAMILY NAMEMARTÍNEZ
SIGNATUREMARTÍNEZ M F C
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS0
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Emotional Interaction and Artificial Intelligence in Educational Research

    Open Access•Flores Hinostroza Elizeth Mayrene, Amparo Cazorla Basantes et al.•ARTICLE•Journal of Ecohumanism•2024

    The use of artificial intelligence in higher education has inspired this research, which aims to develop a theoretical ap-proach to emotional interaction within the educational sphere. This study was conducted using a qualitative approach, rooted in the interpretative-humanistic paradigm. At the National University of Chimborazo in Ecuador, the research was carried out with a population of 310 students from the psychopedagogy program, selecting a…

  • University job competences and their challenges in complex times

    Open Access•Magda Francisca Cejas, Magda Francisca CEJAS MARTÍNEZ et al.•ARTICLE•Journal of Infrastructure Policy…•2024

    This study focused on the topic of competences and challenges faced by university teachers in Ecuadorian higher education. The objective of this study was to identify the essential competences that university teachers must possess to confront the current challenges in the Ecuadorian educational field. A mixed research methodology was utilized. A concurrent triangulation design (DITRIAC) was applied. The data collection technique was through docum…

  • Characterization of Rural Tourism Marketing to Strengthen Skills in Indigenous Communities of Chimborazo, Ecuador

    Open Access•Daniel Marcelo GUERRERO VACA, Magda Francisca Cejas et al.•ARTICLE•Journal of Environmental…•2022

    The sustainability of tourism management in indigenous communities that adopt tourism as a way of life is an issue that contributes to local and national development. The general objective of the study was to characterise tourism marketing in order to dynamise and strengthen the competencies of indigenous communities in the province of Chimborazo in Ecuador, and it was a descriptive-explanatory field study. As a result, evidence was obtained of t…

  • Human Talent and Its Impact on the Quality of Service in the Rural Community-Based Tourism Sector. Analysis and Theoretical Perspectives

    Open Access•Magda Francisca Cejas, Magda Francisca CEJAS MARTÍNEZ et al.•ARTICLE•Journal of Environmental…•2022

    Human talent in the tourism sector necessarily incorporates a global vision for quality improvement and sustainable development. Increased competition and the need to improve quality in tourism are closely linked. The objective of this work was to analyse the role of human talent. To analyse its impact on customer care and service quality in the tourism sector. An analysis and theoretical perspectives on the subject were established. Quality mana…

  • The Right to Gender Equality in Tourism in the Context of Pandemic Covid-19 in the Canton Riobamba, Ecuador

    Open Access•Mercedes Carolina Del Valle Navarro Cejas, Mercedes NAVARRO CEJAS et al.•ARTICLE•Journal of Environmental…•2021

    The main objective of this research is to analyze the right to gender equality in tourism in the context of the COVID-19 pandemic in the canton of Riobamba, Ecuador. A methodology was used within the multi-layered modality. The study design was DEXPLIS, based on grounded theory and the inductive-deductive and analytical - synthetic methods were implemented by means of a descriptive analysis. A checklist was applied for data collection survey of a…

  • The Competencies of Human Talent Linked to the Development of Community Based Rural Tourism in the Province of Chimborazo Ecuador

    Open Access•Magda Francisca Cejas, Magda Francisca CEJAS MARTÍNEZ et al.•ARTICLE•Journal of Environmental…•2020

    Human talent represents today for the rural and community tourism a fundamental axis for the improvements of income and sustainable development for the communities of this sector so absent of the governmental policies. Tourism in general, according to international organizations, is considered a strategic axis for the nations of the world, given its planetary reach in the economic and social sector, but also because of the advances that are gener…

No prominent works on this page.

  • The Competencies of Human Talent Linked to the Development of Community Based Rural Tourism in the Province of Chimborazo Ecuador

    Open Access•Magda Francisca Cejas, Magda Francisca CEJAS MARTÍNEZ et al.•ARTICLE•Journal of Environmental…•2020

    Human talent represents today for the rural and community tourism a fundamental axis for the improvements of income and sustainable development for the communities of this sector so absent of the governmental policies. Tourism in general, according to international organizations, is considered a strategic axis for the nations of the world, given its planetary reach in the economic and social sector, but also because of the advances that are gener…

  • The Right to Gender Equality in Tourism in the Context of Pandemic Covid-19 in the Canton Riobamba, Ecuador

    Open Access•Mercedes Carolina Del Valle Navarro Cejas, Mercedes NAVARRO CEJAS et al.•ARTICLE•Journal of Environmental…•2021

    The main objective of this research is to analyze the right to gender equality in tourism in the context of the COVID-19 pandemic in the canton of Riobamba, Ecuador. A methodology was used within the multi-layered modality. The study design was DEXPLIS, based on grounded theory and the inductive-deductive and analytical - synthetic methods were implemented by means of a descriptive analysis. A checklist was applied for data collection survey of a…

  • Characterization of Rural Tourism Marketing to Strengthen Skills in Indigenous Communities of Chimborazo, Ecuador

    Open Access•Daniel Marcelo GUERRERO VACA, Magda Francisca Cejas et al.•ARTICLE•Journal of Environmental…•2022

    The sustainability of tourism management in indigenous communities that adopt tourism as a way of life is an issue that contributes to local and national development. The general objective of the study was to characterise tourism marketing in order to dynamise and strengthen the competencies of indigenous communities in the province of Chimborazo in Ecuador, and it was a descriptive-explanatory field study. As a result, evidence was obtained of t…

  • Human Talent and Its Impact on the Quality of Service in the Rural Community-Based Tourism Sector. Analysis and Theoretical Perspectives

    Open Access•Magda Francisca Cejas, Magda Francisca CEJAS MARTÍNEZ et al.•ARTICLE•Journal of Environmental…•2022

    Human talent in the tourism sector necessarily incorporates a global vision for quality improvement and sustainable development. Increased competition and the need to improve quality in tourism are closely linked. The objective of this work was to analyse the role of human talent. To analyse its impact on customer care and service quality in the tourism sector. An analysis and theoretical perspectives on the subject were established. Quality mana…

  • Emotional Interaction and Artificial Intelligence in Educational Research

    Open Access•Flores Hinostroza Elizeth Mayrene, Amparo Cazorla Basantes et al.•ARTICLE•Journal of Ecohumanism•2024

    The use of artificial intelligence in higher education has inspired this research, which aims to develop a theoretical ap-proach to emotional interaction within the educational sphere. This study was conducted using a qualitative approach, rooted in the interpretative-humanistic paradigm. At the National University of Chimborazo in Ecuador, the research was carried out with a population of 310 students from the psychopedagogy program, selecting a…

  • University job competences and their challenges in complex times

    Open Access•Magda Francisca Cejas, Magda Francisca CEJAS MARTÍNEZ et al.•ARTICLE•Journal of Infrastructure Policy…•2024

    This study focused on the topic of competences and challenges faced by university teachers in Ecuadorian higher education. The objective of this study was to identify the essential competences that university teachers must possess to confront the current challenges in the Ecuadorian educational field. A mixed research methodology was utilized. A concurrent triangulation design (DITRIAC) was applied. The data collection technique was through docum…

Political science (4 works) · Tourism (4 works) · Business (3 works) · Economics (3 works) · Geography (3 works) · Rural tourism (3 works) · Sociology (3 works) · Tourism geography (3 works) · Business, Innovation, and Economy (2 works) · Diverse Applied Research Studies (2 works)

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