Kanokkarn Snae Namahoot
Biographic Data
| ID | 8582877 |
|---|---|
| NAME | Kanokkarn Snae Namahoot |
| GIVEN NAMES | Kanokkarn Snae |
| FAMILY NAME | Namahoot |
| SIGNATURE | NAMAHOOT K S |
| AFFILIATIONS | Naresuan University Hospital |
| ORCID | 0000-0003-1642-2446 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Enhancing tourism experiences through Chat-GPT with augmented reality
This study investigates the role of Chat-GPT with augmented reality applications in enhancing tourism experiences in Thailand, focusing on behavioral intentions and innovation adoption to reduce stress in the tourism industry. The research addresses two key objectives: identifying factors driving consumers' behavioral intentions to adopt AR apps and evaluating the robustness of a modified innovation framework for analyzing these intentions. A con…
UTAUT Determinants of Cashless Payment System Adoption in Thailand
Research has been limited on what factors may make customers feel uncomfortable with using electronic payment systems. The purpose of this research study was to develop a model that analyzed the dimensions of the unifiB01;ed theory of acceptance and use of technology (UTAUT) with extra structures to understand how gender can affect whether consumers decide to embrace cashless payment systems in Thailand. Accordingly, 416 valid answers were submit…
Integration of TAM Model of Consumers’ Intention to Adopt Cryptocurrency Platform in Thailand
The purpose of this paper was to propose a model that examined a study adopting the technology acceptance model with additional constructs (i.e., innovativeness) and the mediating role of attitude and perceived risk to use the cryptocurrency platform in Thailand. The data were collected through a questionnaire-based survey (456 usable responses) from consumers in Thailand. A two-step SEM approach (i.e., a measurement model and a structural model)…
No prominent works on this page.
Integration of TAM Model of Consumers’ Intention to Adopt Cryptocurrency Platform in Thailand
The purpose of this paper was to propose a model that examined a study adopting the technology acceptance model with additional constructs (i.e., innovativeness) and the mediating role of attitude and perceived risk to use the cryptocurrency platform in Thailand. The data were collected through a questionnaire-based survey (456 usable responses) from consumers in Thailand. A two-step SEM approach (i.e., a measurement model and a structural model)…
UTAUT Determinants of Cashless Payment System Adoption in Thailand
Research has been limited on what factors may make customers feel uncomfortable with using electronic payment systems. The purpose of this research study was to develop a model that analyzed the dimensions of the unifiB01;ed theory of acceptance and use of technology (UTAUT) with extra structures to understand how gender can affect whether consumers decide to embrace cashless payment systems in Thailand. Accordingly, 416 valid answers were submit…
Enhancing tourism experiences through Chat-GPT with augmented reality
This study investigates the role of Chat-GPT with augmented reality applications in enhancing tourism experiences in Thailand, focusing on behavioral intentions and innovation adoption to reduce stress in the tourism industry. The research addresses two key objectives: identifying factors driving consumers' behavioral intentions to adopt AR apps and evaluating the robustness of a modified innovation framework for analyzing these intentions. A con…
Business (3 works) · Computer Science (3 works) · Psychology (3 works) · Digital Marketing and Social Media (2 works) · Digital Platforms and Economics (2 works) · Human–computer interaction (2 works) · Marketing (2 works) · Perception (2 works) · Risk perception (2 works) · Structural equation modeling (2 works)