Integration of TAM Model of Consumers’ Intention to Adopt Cryptocurrency Platform in Thailand
The Mediating Role of Attitude and Perceived Risk
Bibliographic Data
| ID | 23039717 |
|---|---|
| Authors | Kanokkarn Snae Namahoot (0000-0003-1642-2446, Naresuan University Hospital), Vichayanan Rattanawiboonsom (0000-0003-4799-2775, Naresuan University Hospital, corresponding author) |
| Editors | Zheng Yan (0009-0007-3850-6743) |
| Year | 2022 |
| Volume | 2022 |
| Pages | 1-12 |
| Publication date | 2022-08-31 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Human Behavior and Emerging Technologies (JOURNAL) |
| Journal identifiers | ISSN: 2578-1863 • E-ISSN: 2578-1863 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1155/2022/9642998 |
| OpenAlex | W4294326216 |
| Language | EN |
| Citations received | 6 |
| References cited | 64 |
The purpose of this paper was to propose a model that examined a study adopting the technology acceptance model with additional constructs (i.e., innovativeness) and the mediating role of attitude and perceived risk to use the cryptocurrency platform in Thailand. The data were collected through a questionnaire-based survey (456 usable responses) from consumers in Thailand. A two-step SEM approach (i.e., a measurement model and a structural model) was used to analyze the data. The findings showed a significant positive influence of perceived usefulness, perceived ease of use, innovativeness, attitude, perceived risk, and cryptocurrency platform adoption. Moreover, attitude mediated the relationship between perceived usefulness, perceived ease of use, innovativeness, and cryptocurrency platform adoption. Overall, our results showed that the model of perceived usefulness, perceived ease of use, and innovativeness explained 62.9% of the variance in the intention to use the cryptocurrency platform in Thailand. Our study has contributed to the technology acceptance model and highlighted its effectiveness in explaining the adoption of the cryptocurrency platform in Thailand.
Business · Computer security · Cryptocurrency · Human–computer interaction · Perception · Risk perception · Structural equation modeling · Technology Acceptance Model · Usability · USable · Variance (accounting) · World Wide Web · Computer Science · Digital Marketing and Social Media · Digital Platforms and Economics · Marketing · Psychology · Technology Adoption and User Behaviour
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| Citations per year | 3 |
|---|---|
| Citation span | 2024 - 2025 (2) |
| Highly cited | No |