Rongsheng Peng
Biographic Data
| ID | 8584553 |
|---|---|
| NAME | Rongsheng Peng |
| GIVEN NAMES | Rongsheng |
| FAMILY NAME | Peng |
| SIGNATURE | PENG R |
| AFFILIATIONS | Business College, Xinyang Normal University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From value encoding to psychological decoding
Purpose Grounded in encoding-decoding theory and the Cognitive-Affective Personality System (CAPS), this research investigates how the match between Regional Specialty Agri-Foods' (RSAFs) value encoding and decoding cues influence consumer purchase intention, and uncover the underlying psychological mechanisms. Design/methodology/approach In two online studies, participants viewed and rated promotional materials for rice (Study 1) and hairy crab …
Effectiveness Test of Rural Revitalization Demonstration Policy on Rural Economic Development in China
Demonstration Policy on rural revitalization aims at driving the economic development of the entire region through the demonstration effect. Using the panel data of 15 rural revitalization demonstration areas in Henan province of China from 2013 to 2020, this study explores the promotion effect of rural revitalization demonstration policies on rural economy through the Differences-in-Differences (DID) method. The results show that the constructio…
No prominent works on this page.
Effectiveness Test of Rural Revitalization Demonstration Policy on Rural Economic Development in China
Demonstration Policy on rural revitalization aims at driving the economic development of the entire region through the demonstration effect. Using the panel data of 15 rural revitalization demonstration areas in Henan province of China from 2013 to 2020, this study explores the promotion effect of rural revitalization demonstration policies on rural economy through the Differences-in-Differences (DID) method. The results show that the constructio…
From value encoding to psychological decoding
Purpose Grounded in encoding-decoding theory and the Cognitive-Affective Personality System (CAPS), this research investigates how the match between Regional Specialty Agri-Foods' (RSAFs) value encoding and decoding cues influence consumer purchase intention, and uncover the underlying psychological mechanisms. Design/methodology/approach In two online studies, participants viewed and rated promotional materials for rice (Study 1) and hairy crab …
Behavioral Health and Interventions (1 work) · China (1 work) · China's Socioeconomic Reforms and Governance (1 work) · Cognition (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural Differences and Values (1 work) · Decoding methods (1 work) · Economic growth (1 work) · Economics (1 work) · Encoding (memory) (1 work)