Edgar Romero-Jara
Biographic Data
| ID | 8584949 |
|---|---|
| NAME | Edgar Romero-Jara |
| GIVEN NAMES | Edgar |
| FAMILY NAME | Romero-Jara |
| SIGNATURE | ROMERO-JARA E |
| AFFILIATIONS | Institut Nacional d'Educació Física de Catalunya |
| ORCID | 0000-0002-5176-2385 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Connecting with fans in the digital age
In a globalised society, characterised by increasingly demanding markets and the accelerated growth of the digital approach, sports organisations face the challenge of connecting with fans, generating and maintaining audiences and communicating with stakeholders creatively and efficiently. Social media has become a fundamental tool, with engagement as a critical measurement element. However, despite its popularity and use, many questions about it…
Managing the Covid-19 Crisis Through Social Media
The COVID-19 pandemic has impacted directly on sports competitions, redirecting strategies to adapt to changes and giving prominence to a new ally: social media. The objective of this research is to analyze how top-level sports organizations managed their social media in pre-pandemic (from April 1 to 14, 2019) and pandemic (from April 1 to 14, 2020) periods. This study is based on the design and implementation of an observation instrument, applie…
No prominent works on this page.
Connecting with fans in the digital age
In a globalised society, characterised by increasingly demanding markets and the accelerated growth of the digital approach, sports organisations face the challenge of connecting with fans, generating and maintaining audiences and communicating with stakeholders creatively and efficiently. Social media has become a fundamental tool, with engagement as a critical measurement element. However, despite its popularity and use, many questions about it…
Managing the Covid-19 Crisis Through Social Media
The COVID-19 pandemic has impacted directly on sports competitions, redirecting strategies to adapt to changes and giving prominence to a new ally: social media. The objective of this research is to analyze how top-level sports organizations managed their social media in pre-pandemic (from April 1 to 14, 2019) and pandemic (from April 1 to 14, 2020) periods. This study is based on the design and implementation of an observation instrument, applie…
Advertising (2 works) · Business (2 works) · Political science (2 works) · Public relations (2 works) · Social media (2 works) · Sociology (2 works) · Sport and Mega-Event Impacts (2 works) · Sports, Gender, and Society (2 works) · Computer Science (1 work) · Digital media (1 work)