Managing the Covid-19 Crisis Through Social Media
An Analysis From Sports Organizations Perspective
Bibliographic Data
| ID | 16913745 |
|---|---|
| Authors | Francesc Solanellas (0000-0003-0659-0876, Institut Nacional d'Educació Física de Catalunya), Edgar Romero-Jara (0000-0002-5176-2385, Universitat de Barcelona, corresponding author), Joshua Muñoz (0000-0001-6220-6328, Institut Nacional d'Educació Física de Catalunya) |
| Year | 2023 |
| Volume | 13 |
| Issue | 3 |
| Publication date | 2023-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440231198806 |
| OpenAlex | W4386741880 |
| Language | EN |
| References cited | 30 |
The COVID-19 pandemic has impacted directly on sports competitions, redirecting strategies to adapt to changes and giving prominence to a new ally: social media. The objective of this research is to analyze how top-level sports organizations managed their social media in pre-pandemic (from April 1 to 14, 2019) and pandemic (from April 1 to 14, 2020) periods. This study is based on the design and implementation of an observation instrument, applied to Facebook, Instagram, and Twitter posts. A total of 5,512 posts from LaLiga (LL), ACB League (ACB), UEFA Champions League (UCL), Euroleague (EL), and NBA League (NBA) have been analyzed. The results show a slight decrease in the total frequency of posts between both periods, but with a more homogeneous distribution over the days. Sports organizations adopted different approaches while posting on social media during these two periods. At the beginning of the pandemic, they prioritized “Social initiatives” and “Engagement” categories while their format preferences have generally migrated from text and image to audio-visual resources during the pandemic
Advertising · Business · Homogeneous · League · Pandemic · Political science · Public relations · Social media · Sociology · Computer Science · Medicine · Public Relations and Crisis Communication · Sport and Mega-Event Impacts · Sports, Gender, and Society
Mass gathering events and reducing further global spread of Covid-19
Sport and social media research
Social media influence in the Covid-19 Pandemic
Engaging stakeholders through social networking
The socio-economic implications of the coronavirus pandemic (Covid-19)
The Measurement of Observer Agreement for Categorical Data
Redes sociales en tiempos del Covid-19
The Social Media Response From Athletes and Sport Organizations to Covid-19
Understanding Professional Athletes’ Use of Twitter
New Models of Communication, Profiles and Trends in Social Networks
Information, Community, and Action
Developing the Integrated Marketing Communication (IMC) through Social Media (SM)
Changes in Digital Communication During the Covid-19 Global Pandemic
| Citation velocity | historical |
|---|---|
| Highly cited | No |