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Danh Xuan Luu

Biographic Data

ID8585949
NAMEDanh Xuan Luu
GIVEN NAMESDanh Xuan
FAMILY NAMELuu
SIGNATURELUU D X
AFFILIATIONSIndustrial University of Ho Chi Minh City
ORCID0000-0003-2764-4917
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Determinants of AI‐Integrated E‐Commerce Acceptance

    Open Access•Nguyễn Ngọc Hiền, Danh Xuan Luu et al.•ARTICLE•Human Behavior and Emerging…•2026

    The rapid progression of digital technology, especially artificial intelligence (AI), has catalyzed substantial advancements in e‐commerce. In Vietnam, AI‐integrated e‐commerce platforms are increasingly attracting consumer interest due to their ability to personalize user experiences and enhance service quality. Using an integrated model that merges the Technology Acceptance Model with personal innovativeness, compatibility, self‐efficacy, and c…

  • The impact of sustainable tourism experiential value on customer value co-creation behavior

    Open Access•Nguyễn Ngọc Hiền, Danh Xuan Luu•ARTICLE•Tourism and Hospitality Research•2026

    In the contemporary tourism environment, customers have transitioned from passive consumers to active partners who increasingly engage in value creation processes through interactions, knowledge sharing, and feedback provision. Grounded in the Service-Dominant Logic and the Theory of Planned Behavior, this research examines the role of experiential value in shaping tourists’ attitudes and their subsequent value co-creation behaviors within the co…

  • Barriers to the Adoption of Sharing-Based Accommodations

    Open Access•Nguyễn Thành Long, Danh Xuan Luu et al.•ARTICLE•SAGE Open•2024

    Sharing-based accommodations services are experiencing rapid global growth, driven by their inherent advantages. Nevertheless, alongside the benefits, these services are also accompanied by costs and potential risks. Intriguingly, the factors impeding or restricting consumer adoption of sharing-based accommodations have not been comprehensively investigated thus far. This study utilized innovation resistance theory (IRT) to investigate the influe…

  • Customer Responses to Airline Service Failure

    Open Access•Nguyễn Ngọc Hiền, Nguyễn Thành Long et al.•ARTICLE•SAGE Open•2024

    Air service failures and negative customer reactions have been the subjects of increasing media attention in recent years. Drawing upon the expectation disconfirmation theory (EDT), this study investigates the impact of airline service failures on various negative emotions and negative behaviors of customers based on prior expectations and actual experiences after a service failure. The collected data was from 561 customers who experienced an air…

No prominent works on this page.

  • Barriers to the Adoption of Sharing-Based Accommodations

    Open Access•Nguyễn Thành Long, Danh Xuan Luu et al.•ARTICLE•SAGE Open•2024

    Sharing-based accommodations services are experiencing rapid global growth, driven by their inherent advantages. Nevertheless, alongside the benefits, these services are also accompanied by costs and potential risks. Intriguingly, the factors impeding or restricting consumer adoption of sharing-based accommodations have not been comprehensively investigated thus far. This study utilized innovation resistance theory (IRT) to investigate the influe…

  • Customer Responses to Airline Service Failure

    Open Access•Nguyễn Ngọc Hiền, Nguyễn Thành Long et al.•ARTICLE•SAGE Open•2024

    Air service failures and negative customer reactions have been the subjects of increasing media attention in recent years. Drawing upon the expectation disconfirmation theory (EDT), this study investigates the impact of airline service failures on various negative emotions and negative behaviors of customers based on prior expectations and actual experiences after a service failure. The collected data was from 561 customers who experienced an air…

  • Determinants of AI‐Integrated E‐Commerce Acceptance

    Open Access•Nguyễn Ngọc Hiền, Danh Xuan Luu et al.•ARTICLE•Human Behavior and Emerging…•2026

    The rapid progression of digital technology, especially artificial intelligence (AI), has catalyzed substantial advancements in e‐commerce. In Vietnam, AI‐integrated e‐commerce platforms are increasingly attracting consumer interest due to their ability to personalize user experiences and enhance service quality. Using an integrated model that merges the Technology Acceptance Model with personal innovativeness, compatibility, self‐efficacy, and c…

  • The impact of sustainable tourism experiential value on customer value co-creation behavior

    Open Access•Nguyễn Ngọc Hiền, Danh Xuan Luu•ARTICLE•Tourism and Hospitality Research•2026

    In the contemporary tourism environment, customers have transitioned from passive consumers to active partners who increasingly engage in value creation processes through interactions, knowledge sharing, and feedback provision. Grounded in the Service-Dominant Logic and the Theory of Planned Behavior, this research examines the role of experiential value in shaping tourists’ attitudes and their subsequent value co-creation behaviors within the co…

Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Psychology (2 works) · Sharing Economy and Platforms (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Anger (1 work) · Anxiety (1 work)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae