Zhengan Zhu
Biographic Data
| ID | 8662994 |
|---|---|
| NAME | Zhengan Zhu |
| GIVEN NAMES | Zhengan |
| FAMILY NAME | Zhu |
| SIGNATURE | ZHU Z |
| AFFILIATIONS | Shanghai Normal University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Influence of AI on usage intention in tourism and hospitality education
How Does Travel Live Streaming Affect Viewers' Psychology and Behavior? The Lens From Social Presence and Subjective Well‐Being
Based on cognitive appraisal theory (CAT) and social presence theory, this study explores the relationships between playfulness, novelty, social presence, subjective well‐being and travel intention in travel livestreaming. Through online surveys, 308 valid survey samples of Chinese viewers were collected. Structural equation model analysis indicates that there are significant relationships among the research constructs. This study extends CAT and…
No prominent works on this page.
Influence of AI on usage intention in tourism and hospitality education
How Does Travel Live Streaming Affect Viewers' Psychology and Behavior? The Lens From Social Presence and Subjective Well‐Being
Based on cognitive appraisal theory (CAT) and social presence theory, this study explores the relationships between playfulness, novelty, social presence, subjective well‐being and travel intention in travel livestreaming. Through online surveys, 308 valid survey samples of Chinese viewers were collected. Structural equation model analysis indicates that there are significant relationships among the research constructs. This study extends CAT and…
Digital Marketing and Social Media (2 works) · Perception (2 works) · Tourism (2 works) · AI in Service Interactions (1 work) · Cognition (1 work) · Consumer behaviour (1 work) · Diverse Aspects of Tourism Research (1 work) · Hospitality (1 work) · Hospitality industry (1 work) · Hospitality management studies (1 work)