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Influence of AI on usage intention in tourism and hospitality education

The mediating role of perceived trust

Bibliographic Data

ID17748009
AuthorsChris Zhu (0000-0003-2475-4897, Shanghai Normal University), Zhengan Zhu (Shanghai Normal University), C M Hall (0000-0002-7734-4587, Massey University), Sara Naderi Koupaei (0000-0001-6118-1288, Massey University), Feifei Lin (0000-0002-6358-9268, Universiti Sains Malaysia, corresponding author), Zhenzhen Wang (0000-0003-4645-0958, Macao University of Tourism)
Year2026
Pages1-14
Publication date2026-01-31
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/13683500.2026.2622507
OpenAlexW7126442267
LanguageEN
References cited59

Consumer behaviour · Hospitality · Hospitality industry · Hospitality management studies · Perception · Tourism · AI in Service Interactions · Digital Marketing and Social Media · Technology Adoption and User Behaviour

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Highly citedNo

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