Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
Bibliographic Data
| ID | 7433554 |
|---|---|
| Authors | Myung Ja Kim (0000-0002-8077-8503, Kyung Hee University), Choong-Ki Lee (0000-0002-2865-8918, Kyung Hee University, corresponding author), Tony Jung (0000-0002-8594-6641), Timothy Jung (Manchester Metropolitan University) |
| Year | 2018 |
| Volume | 59 |
| Issue | 1 |
| Pages | 69-89 |
| Publication date | 2018-12-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Travel Research Bulletin (JOURNAL) |
| Journal identifiers | ISSN: 0147-2399 • E-ISSN: 1552-6763 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/0047287518818915 |
| OpenAlex | W2905860750 |
| Language | EN |
| Citations received | 304 |
| References cited | 105 |
Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR
Stimulus (psychology · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Virtual Reality Applications and Impacts
The role of emotional solidarity in the relationship between tourists’ experiences and sustainable development practices
A Systematic Literature Review on Slow Tourism and Its Implications to the Uttarakhand State of India
Technological disruptions in services
Quality of virtual reality and its impacts on behavioral intention
The addiction behavior of short-form video app TikTok
Virtual travel experience and destination marketing
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement
Tourists perceived crowding and destination attractiveness
Virtual Reality’s Impact on Tourist Attitudes in Islamic Religious Tourism
Mapping the Intellectual Landscape of Leisure and Social Cohesion
VR panoramic video exposure among Chinese middle-aged and older tourists
Exploring virtual reality’s role in addressing cognitive leisure constraints
Heritage and its effects on the tourist destination image
Triggers of pre-trip virtual exploration via immersive technologies among elderly travelers
AI-mediated cultural tourism experiences
Sustainable travel behavior
‘Dream now, travel later’
Blockchain-based food traceability system and green brand image
Differences in the influence of virtual influencers on different consumer groups
Examining the impact of urban built environment on sport participation
Ecological Citizenship Discourse
Factors affecting the green behaviour of hotel managers
A systems approach to examine microentrepreneurship development through Stimulus-Organism-Behavior-Consequence (Sobc) theory
The soundscape and tourism experience in rural destinations
The impact mechanism of social network information on tourism travel
Cultural odyssey in the metaverse
Investigating the impact of chatbot interactivity on consumer behavior
Exploring the impact of digital distrust on user resistance to e-health services among older adults
How AI chatbot service quality drives continuance intention
Travel intention to destination via virtual tour
Does virtual tourism influence tourist visit intention on actual attraction? A study from tourist behavior in Indonesia
From viewing to visiting
Driving tourist revisit intentions to China’s heritage sites
Beyond behavioral change
Does social media engagement really build brand loyalty? Evidence of short-term null effects in emerging markets
Travel for survive! Identifying the antecedents of vaccine tourists' travel intention
Exploring Organizational Barriers to Embracing External Open Innovation
The Impact of AR Technology on Users’ Purchase Intention in Mobile Shopping
How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions
Examining the relationship between gastronomic experience, revisit intention, destination image and destination brand love
Please visit again
Retracted
Beyond authenticity
Authenticity, psychological ownership and tourist commitment in heritage tourism
Close to digital heritage? Proximity moderator effects in virtual reality heritage experience
How the creativity and authenticity of destination short videos influence audiences’ attitudes toward videos and destinations
Behavioural theories in smart tourism
Concentration camp memorials
The transformative potential of AI voice assistants as virtual travel companions
Stirring the emotions
I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination
The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia
Group counterattack to destination infringement events
Constructing an integrated model of tourism livestreaming acceptance
From screen to scene
Effects of protection motivation and travel anxiety on staycation intention
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z
The role of natural soundscape in nature-based tourism experience
Fly green
Virtual reality and museum tourism in the anchoring paradigm
Travel vlog ecosystem in tourism digital marketing evolution
Understanding of non-immersive virtual reality technology in the context of museums via the lens of stimulus–organism–response (S–O–R) and aesthetics frameworks
The impact of destination live streaming on viewers’ travel intention
Exploring the impact of travel vlog attributes on silver tourists’ behavioural intentions
Advancing tourism recovery through virtual tourism marketing
When TikTok meets celebrity
Why do customers engage and interact in metaverse tourism? An SOR perspective
How travel influencers affect visit intention? The roles of cognitive response, trust, Covid-19 fear and confidence in vaccine
Virtual reality facilitated travel inspiration
Rethinking the consequences of postmodern authenticity
How digital connectivity influences experience quality
The influence mechanism of travel livestreaming's (TLS) characteristics on users' tourism well-being
Reimagining travel memories
Understanding the core technological features of virtual and augmented reality in tourism
Impact of social media communication types on brand knowledge and behavioural intention
Virtual tourism experience as a substitute
Building customer citizenship behaviour through mobile application quality
The effect of the red cultural atmosphere on tourists’ subjective well-being
A study of determinants that affect the intention to participate in online tours and the role of constraints under Covid-19 pandemic
Conceptualising the role of marketing strategies of tourism providers in inducing risk‐taking behaviour
How to use augmented reality to promote a destination? The mediating role of augmented reality attachment
The influence of social media on tourist behavior
Virtual reality and mental imagery towards travel inspiration and visit intention
Tourist behavioural intentions in ghost tourism
Enhancing visit intention in heritage tourism
Effects of Tourists' Perceived Crowding on Tourist Loyalty Based on Overcrowded Tourist Attraction in Bangladesh
Exploring non‐immersive virtual reality experiences in tourism
How Travel Live Streaming Affects Viewers' Travel Intentions
Emotional dynamics of virtual reality tourism experience
Effects of creative atmosphere on tourists' post‐experience behaviors in creative tourism
Customer Engagement in Virtual Tourism
Modern Messages in Traditional Settings
Exploring Features, Customer Emotions, and Evaluations of Airbnb Online Experiences
The effect of the authenticity of the Catholic pilgrimage site on spiritual well‐being and quality of life of pilgrims
The Future of Airports
Examining the effects of ChatGPT on tourism and hospitality student responses through integrating technology acceptance model
How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement
What Drives Active Loyalty in Tourists? Exploring the Interplay of Tourist Interactions and Experiences, Place Identity, and Customer Perceived Value
The Effect of Self‐Service Technology Quality on Novelty‐Seeking and Revisit Intention in Restaurant Settings
Framing food tourism videos
Emotion And Adaptation
What Reviewers Should Expect from Authors Regarding Common Method Bias in Organizational Research
Teacher's Corner
Taking “Fun and Games” Seriously
Customers’ cognitive, emotional, and actionable response to the servicescape
Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places
Exploring the Implications of Virtual Reality Technology in Tourism Marketing
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention
Using Partial Least Squares Structural Equation Modeling in Tourism Research
Influence Processes for Information Technology Acceptance
What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model
Extending the theory of planned behaviour
Immersion and Emotion
Determinants of Perceived Ease of Use
A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects
Assessing Common Method Bias
A Paradigm for Developing Better Measures of Marketing Constructs
The Making and Breaking of Affectional Bonds
Servicescapes
Stimulus‐Organism‐Response Reconsidered
Optimal number of response categories in rating scales
Perceived quality, emotions, and behavioral intentions
New realities
An assessment of the use of partial least squares structural equation modeling in marketing research
Accounting for common method variance in cross-sectional research designs.
Common method biases in behavioral research
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
A Paradigm for Developing Better Measures of Marketing Constructs
Antecedents of Tourists’ Loyalty to Mauritius
Authenticity through VR-based documentation of cultural heritage. A theoretical approach based on conservation and documentation practices
Attitude-behavior relations
Heritage authenticities – a case study of authenticity perceptions at a Danish heritage site
Seniors’ dual route of persuasive communications in mobile social media and the moderating role of discretionary time
Effect of Health and Wellness Values on Festival Visit Motivation
Novelty in Theme Park Physical Surroundings
Researching Internet-Based Populations
Marketing mix, customer value, and customer loyalty in social commerce
The value of online surveys
Virtual reality
The effect of social capital and altruism on seniors' revisit intention to social network sites for tourism-related purposes
Exploring user acceptance of 3D virtual worlds in travel and tourism marketing
Virtual reality, presence, and attitude change
The impact of destination source credibility on destination satisfaction
An empirical structural model of tourists and places
Testing the dimensionality of place attachment and its relationships with place satisfaction and pro-environmental behaviours
The role of authenticity in forming slow tourists' intentions
Virtual reality and tourism
Authenticity and commoditization in tourism
A theory of human motivation
Motion Picture-Induced Visual, Vocal and Celebrity Effects on Tourism Motivation
Sustainable tourist space
Rethinking authenticity in tourism experience
Convergent and discriminant validation by the multitrait-multimethod matrix
Forming attitudes that predict future behavior
A power primer
River Magic
The Experiential Aspects of Consumption
Back-Translation for Cross-Cultural Research
| Unique citing works | 304 |
|---|---|
| Citations per year | 43,43 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 302 |