George Prundaru
Biographic Data
| ID | 8678190 |
|---|---|
| NAME | George Prundaru |
| GIVEN NAMES | George |
| FAMILY NAME | Prundaru |
| SIGNATURE | PRUNDARU G |
| AFFILIATIONS | Babeș-Bolyai University |
| ORCID | 0000-0001-9531-7964 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The “TikTok Messiah”
Since 2024, TikTok’s potential to influence political outcomes has gained heightened visibility. In Romania, the unexpected success of an independent far-right candidate in the first round of the presidential election was widely attributed to his TikTok-based campaign. On the platform, supporters combine text, sound, and image, making a multimodal analytical approach appropriate. We integrate Nabi’s emotion-as-frames model and Tagg’s musical comm…
Idols of Promotion and Authenticity on TikTok
TikTok’s rapid growth in the past few years, especially in the younger demographic, may signal a market shift. With children, teens, and young adults reportedly making up 40% to 60% of its user base, the platform is becoming the strongest challenger to YouTube, Facebook, and Instagram. The most followed TikTok celebrities are mostly young people who have either grown up with the platform or recently extended their popularity from other platforms …
No prominent works on this page.
Idols of Promotion and Authenticity on TikTok
TikTok’s rapid growth in the past few years, especially in the younger demographic, may signal a market shift. With children, teens, and young adults reportedly making up 40% to 60% of its user base, the platform is becoming the strongest challenger to YouTube, Facebook, and Instagram. The most followed TikTok celebrities are mostly young people who have either grown up with the platform or recently extended their popularity from other platforms …
The “TikTok Messiah”
Since 2024, TikTok’s potential to influence political outcomes has gained heightened visibility. In Romania, the unexpected success of an independent far-right candidate in the first round of the presidential election was widely attributed to his TikTok-based campaign. On the platform, supporters combine text, sound, and image, making a multimodal analytical approach appropriate. We integrate Nabi’s emotion-as-frames model and Tagg’s musical comm…
Narrative (2 works) · Advertising (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Content analysis (1 work) · Digital Marketing and Social Media (1 work) · Flagging (1 work) · Gender, Feminism, and Media (1 work) · History (1 work)