Idols of Promotion and Authenticity on TikTok
Bibliographic Data
| ID | 21225624 |
|---|---|
| Authors | Radu Meza (0000-0002-6837-9606, Babeș-Bolyai University), Andreea Mogoş (0000-0003-2977-2381, Babeș-Bolyai University), George Prundaru (0000-0001-9531-7964, Babeș-Bolyai University) |
| Year | 2023 |
| Volume | 11 |
| Issue | 4 |
| Publication date | 2023-09-26 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media and Communication (JOURNAL) |
| Journal identifiers | ISSN: 2183-2439 • E-ISSN: 2183-2439 |
| Publisher | Cogitatio (PUBLISHER • PT) |
| DOI | 10.17645/mac.v11i4.7123 |
| OpenAlex | W4387055162 |
| Language | EN |
| Citations received | 5 |
| References cited | 38 |
TikTok’s rapid growth in the past few years, especially in the younger demographic, may signal a market shift. With children, teens, and young adults reportedly making up 40% to 60% of its user base, the platform is becoming the strongest challenger to YouTube, Facebook, and Instagram. The most followed TikTok celebrities are mostly young people who have either grown up with the platform or recently extended their popularity from other platforms to reach new audiences. This research investigates the discursive strategies and persona performances employed by the top 25 TikTok celebrities under the age of 25 in both popular content and content marked as advertising. A large sample of TikTok content metadata was collected using API interrogation. From each of the 25 young TikTok celebrities, up to 1,000 videos per user ( N = 22,650) are explored using quantitative approaches. Two subsamples are analysed using visual, rhetorical, and narrative analysis to evaluate the most popular content ( Np = 226) and content marked as advertising using the TikTok ad flagging ( Na = 213). The findings include the identification of seven persona performance types and a significant difference in terms of performed ordinariness in content marked as advertising
Advertising · Art · Business · Content analysis · Flagging · Humanities · Internet privacy · Literature · Narrative · Persona · Popularity · Rhetorical question · Social science · Sociology · Computer Science · Digital Marketing and Social Media · Gender, Feminism, and Media · History · Media Influence and Health · Psychology · Social Psychology
TikTok as an ‘angel’ or ‘demon’ learning tool in sport sciences education
Estrategias comunicativas de los booktokers en el contexto digital de la generación Z en España
Digital Media and Younger Audiences
Multimodal time–space-interaction analysis of content creators’ translocal trajectories
Mapping InMeDiT Capital
The individual in a social world
A Networked Self
Representing Reality
Anatomy of Criticism
Idols of Promotion
Tiktok and the “Algorithmized Self”
Immigrant Influencers on TikTok
A Proposed Model of Self-Perceived Authenticity of Social Media Influencers
Blurring Boundaries Between Journalists and Tiktokers
‘#OkBoomer, time to meet the Zoomers’
Mapping Internet Celebrity on TikTok
Internet Celebrity
Memes in Digital Culture
Ad libidinem
Here I am
Extending the Internet meme
The mass production of celebrity
If the rise of the TikTok dance and e-girl aesthetic has taught us anything, it’s that teenage girls rule the internet right now’
Feminism, gender identity and polarization in TikTok and Twitter
Authenticity Model of (Mass-Oriented) Computer-Mediated Communication
Understanding the popularity and affordances of TikTok through user experiences
Authenticity and commoditization in tourism
Journalism beyond democracy
TikTok as a Key Platform for Youth Political Expression
Why's Everyone on TikTok Now? The Algorithmized Self and the Future of Self-Making on Social Media
The Promoter, Celebrity, and Joker Roles in Journalists' Social Media Performance
Familygoals
Staged Authenticity
| Citations per year | 1.67 |
|---|---|
| Citation span | 2023 - 2026 (4) |
| Highly cited | No |