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Gretchen Martin

Biographic Data

ID8746504
NAMEGretchen Martin
GIVEN NAMESGretchen
FAMILY NAMEMartin
SIGNATUREMARTIN G
AFFILIATIONSUniversity of Verona
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT1
FIRST PUBLICATION YEAR1990
LATEST PUBLICATION YEAR2022
H-INDEX0
  • The Year’s Work in American Humor Studies, 2020

    Gretchen Martin, Jonathan P Rossing et al.•ARTICLE•Studies in American Humor•2022

    The “Year’s Work in American Humor Studies,” an annual feature of Studies in American Humor since 1999, reviews humor scholarship and related materials, including humor theory, published during the specified year from many disciplinary perspectives. The review gives special emphasis to studies of humor in American culture, broadly conceived

  • On Second Thought

    Kristal Morris, Christian TeBordo et al.•ARTICLE•Studies in American Humor•2021

    Editors:I found Sam Chesters's “metamodern” framework for satire in “Don't Go All Earnest on Us” useful and encouraging, especially in an era in which, despite George Saunders's own increasing popularity, satire is viewed with skepticism by much of the reading public and the publishing industry.1I was a student of Saunders's two decades ago, and even then he was warning me against my tendency toward what Steven Weisenburger refers to as “degenera…

  • The Year's Work in American Humor Studies, 2018

    Gretchen Martin•ARTICLE•Studies in American Humor•2020

  • Carteret CatchTM: Raising Awareness of Local Seafood through Community and Business Partnerships

    Susan Andreatta, Barry Nash et al.•ARTICLE•Human Organization•2011

    This paper describes two applied research projects that are ongoing. Specifically, we provide the background for establishing a seafood brand and consumer education program, known as Carteret CatchTM and for creating Community Supported Fisheries (CSFs), a direct marketing arrangement for seafood, first piloted in Carteret County, North Carolina. A social marketing approach was used to facilitate the partnerships and the behavioral changes among …

  • Behavioural change in injecting drug users: Evaluation of an HIV/Aids education programme

    Gretchen Martin, G S Martin et al.•ARTICLE•AIDS Care•1990

    The results obtained from the training and follow-up of 189 IDUs who participated in a programme consisting of an audiovisual presentation, pre-/post-testing and individual counselling are presented. Syringe sharing decreased from 35% at initial contact to 12% after 6 months. Sexual behaviour proved more resistant to change. However, condom use in at-risk situations increased from 49% to 70%. IDUs under continuous methadone treatment were less li…

No prominent works on this page.

  • Behavioural change in injecting drug users: Evaluation of an HIV/Aids education programme

    Gretchen Martin, G S Martin et al.•ARTICLE•AIDS Care•1990

    The results obtained from the training and follow-up of 189 IDUs who participated in a programme consisting of an audiovisual presentation, pre-/post-testing and individual counselling are presented. Syringe sharing decreased from 35% at initial contact to 12% after 6 months. Sexual behaviour proved more resistant to change. However, condom use in at-risk situations increased from 49% to 70%. IDUs under continuous methadone treatment were less li…

  • Carteret CatchTM: Raising Awareness of Local Seafood through Community and Business Partnerships

    Susan Andreatta, Barry Nash et al.•ARTICLE•Human Organization•2011

    This paper describes two applied research projects that are ongoing. Specifically, we provide the background for establishing a seafood brand and consumer education program, known as Carteret CatchTM and for creating Community Supported Fisheries (CSFs), a direct marketing arrangement for seafood, first piloted in Carteret County, North Carolina. A social marketing approach was used to facilitate the partnerships and the behavioral changes among …

  • The Year's Work in American Humor Studies, 2018

    Gretchen Martin•ARTICLE•Studies in American Humor•2020

  • On Second Thought

    Kristal Morris, Christian TeBordo et al.•ARTICLE•Studies in American Humor•2021

    Editors:I found Sam Chesters's “metamodern” framework for satire in “Don't Go All Earnest on Us” useful and encouraging, especially in an era in which, despite George Saunders's own increasing popularity, satire is viewed with skepticism by much of the reading public and the publishing industry.1I was a student of Saunders's two decades ago, and even then he was warning me against my tendency toward what Steven Weisenburger refers to as “degenera…

  • The Year’s Work in American Humor Studies, 2020

    Gretchen Martin, Jonathan P Rossing et al.•ARTICLE•Studies in American Humor•2022

    The “Year’s Work in American Humor Studies,” an annual feature of Studies in American Humor since 1999, reviews humor scholarship and related materials, including humor theory, published during the specified year from many disciplinary perspectives. The review gives special emphasis to studies of humor in American culture, broadly conceived

Psychology (3 works) · American Literature and Humor Studies (2 works) · Engineering (2 works) · Media, Gender, and Advertising (2 works) · Political science (2 works) · Behavior change (1 works) · Behaviour change (1 works) · Business (1 works) · Cannabis and Cannabinoid Research (1 works) · Comics and Graphic Narratives (1 works)

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