Carteret CatchTM
Raising Awareness of Local Seafood through Community and Business Partnerships
Bibliographic Data
| ID | 18977342 |
|---|---|
| Authors | Susan Andreatta (University of North Carolina at Greensboro, corresponding author), Barry Nash (North Carolina Sea Grant), Gretchen Martin (NOAA National Marine Fisheries Service Southeast Fisheries Science Center) |
| Year | 2011 |
| Volume | 70 |
| Issue | 3 |
| Pages | 279-288 |
| Publication date | 2011-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Human Organization (JOURNAL) |
| Journal identifiers | ISSN: 0018-7259 • E-ISSN: 1938-3517 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.17730/humo.70.3.l2284858q672j47g |
| OpenAlex | W1990882394 |
| Language | EN |
| Citations received | 6 |
| References cited | 12 |
This paper describes two applied research projects that are ongoing. Specifically, we provide the background for establishing a seafood brand and consumer education program, known as Carteret CatchTM and for creating Community Supported Fisheries (CSFs), a direct marketing arrangement for seafood, first piloted in Carteret County, North Carolina. A social marketing approach was used to facilitate the partnerships and the behavioral changes among fishermen, seafood retailers, restaurant chefs, and the public. These projects have the potential to sustain local fishing communities and the commercial fishing industry and serve as models for other fishing communities in the United States and abroad
Business · Economic growth · Economics · Fund raising · Higher education · Political science · Public relations · Raising (metalworking) · Coral and Marine Ecosystems Studies · Engineering · Marine and fisheries research · Marine Bivalve and Aquaculture Studies · Marketing
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| Unique citing works | 6 |
|---|---|
| Citations per year | 0,4 |
| Citation span | 2011 - 2021 (11) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |