Gang Ok Jung
Biographic Data
| ID | 8794535 |
|---|---|
| NAME | Gang Ok Jung |
| GIVEN NAMES | Gang Ok |
| FAMILY NAME | Jung |
| SIGNATURE | JUNG G O |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 0 |
Wave of home culture and MNC performance
Multinational corporations (MNCs) are converging world cultures by creating common consumer lifestyles across countries through standardized products. However, little is known about how consumers’ exposure to foreign cultures affects their purchase experience from the country. This study explores this gap in the literature by investigating how consumers’ exposure to foreign cultural source (e.g., entertainment) shapes their attitude toward its co…
No prominent works on this page.
Wave of home culture and MNC performance
Multinational corporations (MNCs) are converging world cultures by creating common consumer lifestyles across countries through standardized products. However, little is known about how consumers’ exposure to foreign cultures affects their purchase experience from the country. This study explores this gap in the literature by investigating how consumers’ exposure to foreign cultural source (e.g., entertainment) shapes their attitude toward its co…
Advertising (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer ethnocentrism (1 work) · Country of origin (1 work) · Digital Marketing and Social Media (1 work) · Entertainment (1 work) · Ethnocentrism (1 work) · Geography (1 work)