Melinda Ratkai
Biographic Data
| ID | 882148 |
|---|---|
| NAME | Melinda Ratkai |
| GIVEN NAMES | Melinda |
| FAMILY NAME | Ratkai |
| SIGNATURE | RATKAI M |
| AFFILIATIONS | Universidad de Huelva |
| ORCID | 0000-0002-3916-8519 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 78 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 2 |
Facebook Practices in Western European Municipalities
The objective of this article is to provide an initial assessment of Facebook use by Western European municipalities considering two aspects: citizens’ engagement and municipalities’ activity. Data on 75 local governments in 15 countries were collected and tested for both government use and citizens’ engagement. Findings show that the use of Facebook by Western European local governments has become commonplace. The audiences of the official Faceb…
Citizens' engagement on local governments' Facebook sites. An empirical analysis
Testing the inter-relations of factors that may support continued use intention
Information systems (IS) may not improve organizational and/or companies' performance if they are not used by stakeholders. Understanding why people continue or discontinue use of IS is crucial in increasing users' acceptance. This article aims to analyze what is needed to perpetuate use of Facebook as a social media channel. Factors such as confirmation, perceived usefulness, social influence, satisfaction and attitude were tested for their impa…
A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page
Purpose – This study aims to propose a set of metrics in order to assess reactivity, dialogic communication and stakeholder engagement (popularity, commitment and virality): stakeholders' mood and social legitimacy on corporate Facebook pages. These metrics can offer a better understanding and measurability of this social media/social network/online communication management tool. Design/methodology/approach – Three theories (dialogic, stakeholder…
Citizens' engagement on local governments' Facebook sites. An empirical analysis
Facebook Practices in Western European Municipalities
The objective of this article is to provide an initial assessment of Facebook use by Western European municipalities considering two aspects: citizens’ engagement and municipalities’ activity. Data on 75 local governments in 15 countries were collected and tested for both government use and citizens’ engagement. Findings show that the use of Facebook by Western European local governments has become commonplace. The audiences of the official Faceb…
Testing the inter-relations of factors that may support continued use intention
Information systems (IS) may not improve organizational and/or companies' performance if they are not used by stakeholders. Understanding why people continue or discontinue use of IS is crucial in increasing users' acceptance. This article aims to analyze what is needed to perpetuate use of Facebook as a social media channel. Factors such as confirmation, perceived usefulness, social influence, satisfaction and attitude were tested for their impa…
A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page
Purpose – This study aims to propose a set of metrics in order to assess reactivity, dialogic communication and stakeholder engagement (popularity, commitment and virality): stakeholders' mood and social legitimacy on corporate Facebook pages. These metrics can offer a better understanding and measurability of this social media/social network/online communication management tool. Design/methodology/approach – Three theories (dialogic, stakeholder…
Citizens' engagement on local governments' Facebook sites. An empirical analysis
Testing the inter-relations of factors that may support continued use intention
Information systems (IS) may not improve organizational and/or companies' performance if they are not used by stakeholders. Understanding why people continue or discontinue use of IS is crucial in increasing users' acceptance. This article aims to analyze what is needed to perpetuate use of Facebook as a social media channel. Factors such as confirmation, perceived usefulness, social influence, satisfaction and attitude were tested for their impa…
Facebook Practices in Western European Municipalities
The objective of this article is to provide an initial assessment of Facebook use by Western European municipalities considering two aspects: citizens’ engagement and municipalities’ activity. Data on 75 local governments in 15 countries were collected and tested for both government use and citizens’ engagement. Findings show that the use of Facebook by Western European local governments has become commonplace. The audiences of the official Faceb…
Social media (4 works) · Business (3 works) · Political science (3 works) · Public relations (3 works) · Social Media and Politics (3 works) · Sociology (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · E-Government and Public Services (2 works) · Empirical research (2 works)