Johanna Moisander
Biographic Data
| ID | 88304 |
|---|---|
| NAME | Johanna Moisander |
| GIVEN NAMES | Johanna |
| FAMILY NAME | Moisander |
| SIGNATURE | MOISANDER J |
| AFFILIATIONS | Aalto University |
| ORCID | 0000-0003-4561-7154 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 140 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 7 |
Doing inclusion as counter-conduct: Navigating the paradoxes of organizing for refugee and migrant inclusion
Are organizational projects for refugee and migrant inclusion always trapped with the logic of exclusion and inequality that they seek to dismantle? Existing literature on critical diversity and inclusion studies has demonstrated how the “doing” of inclusion in organizations tends to come with paradoxical effects: well-intended efforts to include migrants and refugees construct them as vulnerable, non-autonomous subjects who need help, within a h…
Interspace for empathy: Engaging with work-related uncertainty through artistic intervention in management education
How can artistic intervention facilitate empathic engagement with work-related uncertainty in postgraduate management education? To examine this, we theorize artistic intervention as creating an interspace of temporarily suspended organizational norms through which empathy as relational knowing can emerge between participants. Drawing on an ethnographic study entitled Becoming in Academia, a nine-month artistic intervention conducted by a group o…
Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners
In the contemporary conditions of neoliberal governmentality, and the emerging ‘gig economy,’ standard employment relationships appear to be giving way to precarious work. This article examines the mechanisms of biopower and techniques of managerial control that underpin—and produce consent for—precarious work and nonstandard work arrangements. Based on an ethnographic study, the article shows how a globally operating direct sales organization de…
Moving consumption
International audience
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
Purpose – The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market…
Cynical identity projects as consumer resistance - the Scrooge as a social critic
The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance, critical management studies on organizational cynicism, and Foucauldian ideas of political struggle as "politics of self," it is argued that consumer cynicism, in online environments, may represent a form of resistance against markets and the marketing ins…
Exploring the Edges of Theory-Practice Gap: Epistemic Cultures in Strategy-Tool Development and Use
This paper takes a strategy-as-practice perspective on the study of strategy tools and the theory-practice gap in strategic management research. Based on a case study, the paper argues that differences in epistemic culture may complicate communication and co-operation between academics and practitioners. These differences may also result in management scholars producing knowledge and strategy tools that lack practical pertinence for corporate act…
Narratives of Self and Relatedness in Eco-Communes
This paper focuses on eco-communes as sites of resistance and political activism. Based on a post-structuralist narrative analysis of interview materials, this paper elaborates on the ways in which life in a commune is narrated and represented as an identity project with a mission to bring about social change. The environmentalists studied make sense of their choice to live in an eco-commune as something that was triggered and facilitated by impo…
Personal interviews in cultural consumer research - post-structuralist challenges
This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a …
Motivational complexity of green consumerism
This paper elaborates on the motivational complexity of green consumerism using a simple model of motivation as an analytical tool. The objective is to provide insights into the challenges that environmentally concerned ‘green consumers’ may face in the markets, as well as to illustrate the limitations of framing and targeting environmental policy measures in terms of individual motivation and morally responsible decision making. On the whole, th…
Corporate Narratives of Information Society: Making Up the Mobile Consumer Subject
The purpose of the article is to study how corporate actors participate in the cultural construction of the Information Society. By means of a case study, the article explores how a multinational corporation is involved in forming consumer identities—making up the subjects of consumption—by shaping the interpretive repertoires and cultural practices that are available for consumers as members of the emerging information society. The article elabo…
Explaining attitudes towards the euro: Design of a cross-national study
Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners
In the contemporary conditions of neoliberal governmentality, and the emerging ‘gig economy,’ standard employment relationships appear to be giving way to precarious work. This article examines the mechanisms of biopower and techniques of managerial control that underpin—and produce consent for—precarious work and nonstandard work arrangements. Based on an ethnographic study, the article shows how a globally operating direct sales organization de…
Personal interviews in cultural consumer research - post-structuralist challenges
This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a …
Cynical identity projects as consumer resistance - the Scrooge as a social critic
The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance, critical management studies on organizational cynicism, and Foucauldian ideas of political struggle as "politics of self," it is argued that consumer cynicism, in online environments, may represent a form of resistance against markets and the marketing ins…
Corporate Narratives of Information Society: Making Up the Mobile Consumer Subject
The purpose of the article is to study how corporate actors participate in the cultural construction of the Information Society. By means of a case study, the article explores how a multinational corporation is involved in forming consumer identities—making up the subjects of consumption—by shaping the interpretive repertoires and cultural practices that are available for consumers as members of the emerging information society. The article elabo…
Explaining attitudes towards the euro: Design of a cross-national study
Doing inclusion as counter-conduct: Navigating the paradoxes of organizing for refugee and migrant inclusion
Are organizational projects for refugee and migrant inclusion always trapped with the logic of exclusion and inequality that they seek to dismantle? Existing literature on critical diversity and inclusion studies has demonstrated how the “doing” of inclusion in organizations tends to come with paradoxical effects: well-intended efforts to include migrants and refugees construct them as vulnerable, non-autonomous subjects who need help, within a h…
Narratives of Self and Relatedness in Eco-Communes
This paper focuses on eco-communes as sites of resistance and political activism. Based on a post-structuralist narrative analysis of interview materials, this paper elaborates on the ways in which life in a commune is narrated and represented as an identity project with a mission to bring about social change. The environmentalists studied make sense of their choice to live in an eco-commune as something that was triggered and facilitated by impo…
Moving consumption
International audience
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
Purpose – The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market…
Interspace for empathy: Engaging with work-related uncertainty through artistic intervention in management education
How can artistic intervention facilitate empathic engagement with work-related uncertainty in postgraduate management education? To examine this, we theorize artistic intervention as creating an interspace of temporarily suspended organizational norms through which empathy as relational knowing can emerge between participants. Drawing on an ethnographic study entitled Becoming in Academia, a nine-month artistic intervention conducted by a group o…
Explaining attitudes towards the euro: Design of a cross-national study
Corporate Narratives of Information Society: Making Up the Mobile Consumer Subject
The purpose of the article is to study how corporate actors participate in the cultural construction of the Information Society. By means of a case study, the article explores how a multinational corporation is involved in forming consumer identities—making up the subjects of consumption—by shaping the interpretive repertoires and cultural practices that are available for consumers as members of the emerging information society. The article elabo…
Motivational complexity of green consumerism
This paper elaborates on the motivational complexity of green consumerism using a simple model of motivation as an analytical tool. The objective is to provide insights into the challenges that environmentally concerned ‘green consumers’ may face in the markets, as well as to illustrate the limitations of framing and targeting environmental policy measures in terms of individual motivation and morally responsible decision making. On the whole, th…
Exploring the Edges of Theory-Practice Gap: Epistemic Cultures in Strategy-Tool Development and Use
This paper takes a strategy-as-practice perspective on the study of strategy tools and the theory-practice gap in strategic management research. Based on a case study, the paper argues that differences in epistemic culture may complicate communication and co-operation between academics and practitioners. These differences may also result in management scholars producing knowledge and strategy tools that lack practical pertinence for corporate act…
Narratives of Self and Relatedness in Eco-Communes
This paper focuses on eco-communes as sites of resistance and political activism. Based on a post-structuralist narrative analysis of interview materials, this paper elaborates on the ways in which life in a commune is narrated and represented as an identity project with a mission to bring about social change. The environmentalists studied make sense of their choice to live in an eco-commune as something that was triggered and facilitated by impo…
Personal interviews in cultural consumer research - post-structuralist challenges
This paper takes a post‐structuralist perspective on consumer research and discusses the role of personal interviews in cultural analysis. It problematizes the use of the phenomenological interview in cultural consumer research, arguing that the underlying research paradigm, existential‐phenomenology, is not necessarily adequate for cultural analysis because it focuses attention primarily on the individual and the first‐person experience. Such a …
Cynical identity projects as consumer resistance - the Scrooge as a social critic
The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance, critical management studies on organizational cynicism, and Foucauldian ideas of political struggle as "politics of self," it is argued that consumer cynicism, in online environments, may represent a form of resistance against markets and the marketing ins…
(Re)constructing economic citizenship in a welfare state – intersections of gender and class
Purpose – The purpose of the paper is to discuss and illustrate how contemporary market discourses rearticulate socio-political relationships and identities, including the rights, duties, and opportunities of individuals and categories of individuals as citizens. More specifically, the purpose is to analyze how “economic citizenship” is articulated and negotiated in the intersection of (Nordic) welfare state ideals and shareholder-oriented market…
Moving consumption
International audience
Mechanisms of biopower and neoliberal governmentality in precarious work: Mobilizing the dependent self-employed as independent business owners
In the contemporary conditions of neoliberal governmentality, and the emerging ‘gig economy,’ standard employment relationships appear to be giving way to precarious work. This article examines the mechanisms of biopower and techniques of managerial control that underpin—and produce consent for—precarious work and nonstandard work arrangements. Based on an ethnographic study, the article shows how a globally operating direct sales organization de…
Interspace for empathy: Engaging with work-related uncertainty through artistic intervention in management education
How can artistic intervention facilitate empathic engagement with work-related uncertainty in postgraduate management education? To examine this, we theorize artistic intervention as creating an interspace of temporarily suspended organizational norms through which empathy as relational knowing can emerge between participants. Drawing on an ethnographic study entitled Becoming in Academia, a nine-month artistic intervention conducted by a group o…
Doing inclusion as counter-conduct: Navigating the paradoxes of organizing for refugee and migrant inclusion
Are organizational projects for refugee and migrant inclusion always trapped with the logic of exclusion and inequality that they seek to dismantle? Existing literature on critical diversity and inclusion studies has demonstrated how the “doing” of inclusion in organizations tends to come with paradoxical effects: well-intended efforts to include migrants and refugees construct them as vulnerable, non-autonomous subjects who need help, within a h…
Sociology (12 works) · Political science (9 works) · Law (7 works) · Law (6 works) · Politics (6 works) · Social science (6 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Epistemology (4 works) · Aesthetics (3 works) · Computer Science (3 works)