Presly ‘Ruke Obukoadata
Biographic Data
| ID | 8835975 |
|---|---|
| NAME | Presly ‘Ruke Obukoadata |
| GIVEN NAMES | Presly ‘Ruke |
| FAMILY NAME | Obukoadata |
| SIGNATURE | OBUKOADATA P ‘R |
| AFFILIATIONS | University of Calabar |
| ORCID | 0000-0003-4913-9313 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Beyond usage to the communicative elements of nicknames among Ágábá Boys in Calabar South, Nigeria
This study examined nicknames of Ágábá Boys in Calabar South, Nigeria, and investigated the derivations, origins and communicative imports of nicknames among this youth group. This work was grounded in the socio-onomastic theory of nicknames, and based on contextual and cultural conventions. Data were collected through unstructured interviews, observations and informal conversations with members of this group in Calabar South. A snowballed sampli…
Do Billboard Messages Ignite Patronage for Crunchies Food among Patrons
This study ascertained the prevailing attitudes, perceptions, and behavioural reactions of consumers towards the billboard messages of Crunchies Food advertisements in Calabar Metropolis. The cultivation theory and observational learning theory provide theoretical leanings in establishing whether the messages ignite brand patronage. The survey method was adopted, and the instrument for data collection was a questionnaire. Data drawn from resident…
Nigerian Broadcast Stations on Cable Networks: Navigating the Entry, Sustenance and Exit Triad
The Nigerian broadcasting industry has been facing significant challenges for 33 years, despite leveraging cable networks to improve broadcast quality. This study aims to identify the factors that influence their ability to enter and exit cable networks, explore the factors that affect their effectiveness, and assess their current condition on cable networks. This study relied on normative theories that provide guidelines for the media to operate…
Changing trends of clothing as cultural communication and negotiation of identity among the Efik people of Nigeria
This paper focused on the changing clothing trends as cultural communication and identity negotiation among the Efik people of Nigeria. The study was anchored on Identity Negotiation Theory and Visual Semiotic Theory. Qualitative research design was adopted. Oral interviews were conducted between January 20 and 25 June 2024 with 12 key informants consisting of five traditional chiefs, two non-royal Efik men and five women. Also, focal observation…
Transacting knowledge when there are no schools during the Covid-19 lockdown in Nigeria: The Sense-transactional radio instruction experience
This study examines the SENSE-TRI program’s effectiveness in improving the fundamental literacy skills of grade 3 learners in insurgency-challenged Gombe and Adamawa states of Nigeria during the COVID-19 lockdown. A quasi-experimental design was employed, with 400 participants equally divided between randomly selected schools and pupils from SENSE intervention schools (the treatment group) and a counterfactual group from schools and pupils not pa…
Exploration Into Usage, Frequency, and Prominence of Propaganda Devices by Political Parties in Nigerian Newspapers During the 2019 Electioneering Campaigns
The study explored the usage, frequency and prominence of placements of propaganda devices by All Progressives Congress and People’s Democratic Party in select Nigerian newspapers during the 2019 electioneering campaigns. Content analysis design was used. Sample size of 288 was drawn from a population of 1,096 daily and weekly editions of four national newspapers in Nigeria between July 2018 and March 2019. Systematic sampling technique and inter…
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Transacting knowledge when there are no schools during the Covid-19 lockdown in Nigeria: The Sense-transactional radio instruction experience
This study examines the SENSE-TRI program’s effectiveness in improving the fundamental literacy skills of grade 3 learners in insurgency-challenged Gombe and Adamawa states of Nigeria during the COVID-19 lockdown. A quasi-experimental design was employed, with 400 participants equally divided between randomly selected schools and pupils from SENSE intervention schools (the treatment group) and a counterfactual group from schools and pupils not pa…
Exploration Into Usage, Frequency, and Prominence of Propaganda Devices by Political Parties in Nigerian Newspapers During the 2019 Electioneering Campaigns
The study explored the usage, frequency and prominence of placements of propaganda devices by All Progressives Congress and People’s Democratic Party in select Nigerian newspapers during the 2019 electioneering campaigns. Content analysis design was used. Sample size of 288 was drawn from a population of 1,096 daily and weekly editions of four national newspapers in Nigeria between July 2018 and March 2019. Systematic sampling technique and inter…
Do Billboard Messages Ignite Patronage for Crunchies Food among Patrons
This study ascertained the prevailing attitudes, perceptions, and behavioural reactions of consumers towards the billboard messages of Crunchies Food advertisements in Calabar Metropolis. The cultivation theory and observational learning theory provide theoretical leanings in establishing whether the messages ignite brand patronage. The survey method was adopted, and the instrument for data collection was a questionnaire. Data drawn from resident…
Nigerian Broadcast Stations on Cable Networks: Navigating the Entry, Sustenance and Exit Triad
The Nigerian broadcasting industry has been facing significant challenges for 33 years, despite leveraging cable networks to improve broadcast quality. This study aims to identify the factors that influence their ability to enter and exit cable networks, explore the factors that affect their effectiveness, and assess their current condition on cable networks. This study relied on normative theories that provide guidelines for the media to operate…
Changing trends of clothing as cultural communication and negotiation of identity among the Efik people of Nigeria
This paper focused on the changing clothing trends as cultural communication and identity negotiation among the Efik people of Nigeria. The study was anchored on Identity Negotiation Theory and Visual Semiotic Theory. Qualitative research design was adopted. Oral interviews were conducted between January 20 and 25 June 2024 with 12 key informants consisting of five traditional chiefs, two non-royal Efik men and five women. Also, focal observation…
Beyond usage to the communicative elements of nicknames among Ágábá Boys in Calabar South, Nigeria
This study examined nicknames of Ágábá Boys in Calabar South, Nigeria, and investigated the derivations, origins and communicative imports of nicknames among this youth group. This work was grounded in the socio-onomastic theory of nicknames, and based on contextual and cultural conventions. Data were collected through unstructured interviews, observations and informal conversations with members of this group in Calabar South. A snowballed sampli…
Business (3 works) · Advertising (2 works) · Computer Science (2 works) · Sociology (2 works) · African cultural and philosophical studies (1 works) · Bandwagon effect (1 works) · Biology (1 works) · Clothing (1 works) · Colonialism, slavery, and trade (1 works) · Communication in Education and Healthcare (1 works)