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Changing trends of clothing as cultural communication and negotiation of identity among the Efik people of Nigeria

Bibliographic Data

ID6030840
AuthorsGladness Ekpo (University of Calabar, corresponding author), Lawrence Ekwok (University of Calabar), Presly Obukoadata (University, Abraka), Presly ‘Ruke Obukoadata (0000-0003-4913-9313), Patrick Ene Okon (0000-0001-8474-5920, University of Calabar), Arnold Udoka (University of Calabar)
Year2025
Pages1-20
Publication date2025-10-28
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAfrican Identities (JOURNAL)
Journal identifiersISSN: 1472-5843 • E-ISSN: 1472-5851
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14725843.2025.2580581
OpenAlexW4415610800
LanguageEN
Citations received1
References cited20

This paper focused on the changing clothing trends as cultural communication and identity negotiation among the Efik people of Nigeria. The study was anchored on Identity Negotiation Theory and Visual Semiotic Theory. Qualitative research design was adopted. Oral interviews were conducted between January 20 and 25 June 2024 with 12 key informants consisting of five traditional chiefs, two non-royal Efik men and five women. Also, focal observations of Efik people in some Efik settlements, basically Henshaw Town, Creek Town and Duke Town, were made. Snowball sampling technique was used, which ensured that only persons with high knowledge of the subject were interviewed. The interviews generated five themes: dominant elements in Efik clothing, inherent meaning behind clothing elements, changes in clothing styles over time, factors influencing these changes, and effects on negotiated identity. These themes were analysed and discussed. From the findings, recommendations made included that parents and elders should inculcate in the younger generations the need to dress properly in Efik clothing, and that comprehensive enlightenment should be conducted on the benefits of proper and appropriate adornment in Efik clothes

Clothing · Cultural Communication · Cultural identity · Ethnic group · Identity negotiation · Negotiation · African cultural and philosophical studies · Colonialism, slavery, and trade · Female Genital Mutilation/Cutting Issues

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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