Zhenzhong ZHU
Biographic Data
| ID | 8916914 |
|---|---|
| NAME | Zhenzhong ZHU |
| GIVEN NAMES | Zhenzhong |
| FAMILY NAME | ZHU |
| SIGNATURE | ZHU Z |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
How visual novelty affects consumer purchase intention
摘要
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
This paper examines the influence of self-construal on the effectiveness of warm/competent advertising appeals on consumer-brand identification and purchase intention, its underlying mechanism and boundary conditions. Specifically, we propose that a warm (competent) advertising appeal should enhance consumer-brand identification and purchase intention among interdependent (independent) consumers through increased pleasure. In addition, this inter…
No prominent works on this page.
How visual novelty affects consumer purchase intention
摘要
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
This paper examines the influence of self-construal on the effectiveness of warm/competent advertising appeals on consumer-brand identification and purchase intention, its underlying mechanism and boundary conditions. Specifically, we propose that a warm (competent) advertising appeal should enhance consumer-brand identification and purchase intention among interdependent (independent) consumers through increased pleasure. In addition, this inter…
Construal level theory (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Cultural Differences and Values (2 works) · Customer Service Quality and Loyalty (2 works) · Psychology (2 works) · Self construal (2 works) · Social Psychology (2 works) · Advertising (1 work) · Appeal (1 work) · Business (1 work)