Mostafa N M MARGHANY
Biographic Data
| ID | 8961151 |
|---|---|
| NAME | Mostafa N M MARGHANY |
| GIVEN NAMES | Mostafa N M |
| FAMILY NAME | MARGHANY |
| SIGNATURE | MARGHANY M N M |
| AFFILIATIONS | Edge Hotel School, University of Essex , , |
| ORCID | 0000-0001-7435-7369 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Food-influencer vs peer voices
Purpose A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine how electronic word-of-mouth (e-WOM) from food influencers and customers affects fast-food customers’ repurchase intentions via e-reputation management and whether informational social influence changes those pathways. Design/met…
Chatgpt and Other Generative Ai
This study explores the key factors influencing hospitality and tourism researchers’ intentions to integrate GenAI like ChatGPT into their research practices through the Technology Acceptance Model (TAM). While prior studies highlight GenAI’s transformative potential in hospitality and tourism, there remain gaps in understanding its adoption challenges. In-depth qualitative interviews were conducted with twenty-two H&T researchers, purposefully s…
Effective or ineffective? Using ChatGPT for staffing in the hospitality industry
Artificial intelligence tools, for example, ChatGPT, are designed for use in various contexts. This research aims to interview ChatGPT (Generative Pre-trained Transformer) about its usage for staffing in the hospitality industry. This is one of only a handful of studies in the hospitality research field to include an interview with the ChatGPT, highlighting its positive aspects, shortcomings, and implications for employers and job seekers. This i…
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Effective or ineffective? Using ChatGPT for staffing in the hospitality industry
Artificial intelligence tools, for example, ChatGPT, are designed for use in various contexts. This research aims to interview ChatGPT (Generative Pre-trained Transformer) about its usage for staffing in the hospitality industry. This is one of only a handful of studies in the hospitality research field to include an interview with the ChatGPT, highlighting its positive aspects, shortcomings, and implications for employers and job seekers. This i…
Food-influencer vs peer voices
Purpose A single positive review from a food influencer might attract hundreds of new customers, yet a single negative review can turn them off just as swiftly. This research uses social influence theory (SIT) to examine how electronic word-of-mouth (e-WOM) from food influencers and customers affects fast-food customers’ repurchase intentions via e-reputation management and whether informational social influence changes those pathways. Design/met…
Chatgpt and Other Generative Ai
This study explores the key factors influencing hospitality and tourism researchers’ intentions to integrate GenAI like ChatGPT into their research practices through the Technology Acceptance Model (TAM). While prior studies highlight GenAI’s transformative potential in hospitality and tourism, there remain gaps in understanding its adoption challenges. In-depth qualitative interviews were conducted with twenty-two H&T researchers, purposefully s…
Hospitality (3 works) · Hospitality industry (3 works) · Artificial Intelligence in Healthcare and Education (2 works) · Tourism (2 works) · AI and HR Technologies (1 work) · AI in Service Interactions (1 work) · Applied Psychology (1 work) · Business (1 work) · Computer Science (1 work) · Consumer behaviour (1 work)