Bernadett Koles
Biographic Data
| ID | 9013910 |
|---|---|
| NAME | Bernadett Koles |
| GIVEN NAMES | Bernadett |
| FAMILY NAME | Koles |
| SIGNATURE | KOLES B |
| AFFILIATIONS | Budapest University of Economics and Business |
| ORCID | 0000-0002-7185-050X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Advertising in the metaverse and its implications for brands and society
‘I Create Therefore I Virtually Exist’
User-generated content (UGC) has been receiving increasing attention given its spread throughout digital media platforms and applications. Previous research focusing on Web 2.0 based platforms highlighted linkages with personal characteristics, user attitudes, and social as well as individual motivators. Interestingly, UGC has not been addressed on other platforms such as 3D virtual worlds, and the purpose of the current study is to fill this gap…
Organizational climate in Hungary, Portugal, and India
Who is Portrayed in Second Life
Virtual social environments opened the door to individual experiences that may not be feasible or possible in real physical settings; in turn bringing to question the applicability of certain more traditional theories to digital environments. Addressing some of this gap in the available literature, in the current study, we compare virtual and real life identities simultaneously, as well as explore the impact of selfconsciousness on virtual identi…
No prominent works on this page.
Who is Portrayed in Second Life
Virtual social environments opened the door to individual experiences that may not be feasible or possible in real physical settings; in turn bringing to question the applicability of certain more traditional theories to digital environments. Addressing some of this gap in the available literature, in the current study, we compare virtual and real life identities simultaneously, as well as explore the impact of selfconsciousness on virtual identi…
Organizational climate in Hungary, Portugal, and India
‘I Create Therefore I Virtually Exist’
User-generated content (UGC) has been receiving increasing attention given its spread throughout digital media platforms and applications. Previous research focusing on Web 2.0 based platforms highlighted linkages with personal characteristics, user attitudes, and social as well as individual motivators. Interestingly, UGC has not been addressed on other platforms such as 3D virtual worlds, and the purpose of the current study is to fill this gap…
Advertising in the metaverse and its implications for brands and society
Computer Science (4 works) · Business (3 works) · Psychology (3 works) · Digital Marketing and Social Media (2 works) · Human–computer interaction (2 works) · Marketing (2 works) · Metaverse (2 works) · Political science (2 works) · Public relations (2 works) · Social Psychology (2 works)