Ana Cristina Vivas-Peraza
Biographic Data
| ID | 9015228 |
|---|---|
| NAME | Ana Cristina Vivas-Peraza |
| GIVEN NAMES | Ana Cristina |
| FAMILY NAME | Vivas-Peraza |
| SIGNATURE | VIVAS-PERAZA A C |
| AFFILIATIONS | Universidad de Zaragoza |
| ORCID | 0000-0002-3321-0173 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Multimodality as a framework for the study of verbal and non-verbal resources in web-based science communication. The case of science crowdfunding videos (SCVs)
In a multimodal approach to communication, language is just one of many communicative modes that can be used to deliver a message and the overall meaning of a semiotic product is conveyed by the orchestration of those modes into multimodal ensembles (i.e., combinations of semiotic modes). Multimodality studies are gaining recognition in ESP, particularly in the study of digital genres for science popularisation. These genres are web-based and rel…
The role of women in STEM disciplines. A multimodal analysis of crowdfunding project videos for the iGEM science competition
The gender gap in Science, Technology, Engineering and Mathematics (STEM) is a matter of growing social concern: although the female presence in these disciplines has grown during the last decades, men still outnumber women (Corbett & Hill, 2015). It has been shown that this is partly because of the lack of visibility that the work of women scientists has had along history, which has led to unconscious beliefs and stereotypes about gender and pro…
Engaging the public in science crowdfunding
Crowdfunding is a collaborative funding strategy increasingly used by scientists to finance their research projects. It involves raising small donations from the online public, which challenges scientists to create engaging crowdfunding proposals in digital platforms. These proposals become more persuasive with a short video promoting the project and arguing why it deserves funding. By adopting a multimodal approach, this paper explores the visua…
English in the Linguistic Landscape of Thailand
During the last decades, English has become an international language in all kinds of contexts, including business and tourism, and Asian linguistic landscapes are a good reflection of this phenomenon. This paper focuses on Thailand and the city of Hat Yai, where a corpus of 165 public signs were collected. These were analysed quantitatively to discuss the functions that English performs in public domains, and also qualitatively, by means of a mu…
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English in the Linguistic Landscape of Thailand
During the last decades, English has become an international language in all kinds of contexts, including business and tourism, and Asian linguistic landscapes are a good reflection of this phenomenon. This paper focuses on Thailand and the city of Hat Yai, where a corpus of 165 public signs were collected. These were analysed quantitatively to discuss the functions that English performs in public domains, and also qualitatively, by means of a mu…
The role of women in STEM disciplines. A multimodal analysis of crowdfunding project videos for the iGEM science competition
The gender gap in Science, Technology, Engineering and Mathematics (STEM) is a matter of growing social concern: although the female presence in these disciplines has grown during the last decades, men still outnumber women (Corbett & Hill, 2015). It has been shown that this is partly because of the lack of visibility that the work of women scientists has had along history, which has led to unconscious beliefs and stereotypes about gender and pro…
Engaging the public in science crowdfunding
Crowdfunding is a collaborative funding strategy increasingly used by scientists to finance their research projects. It involves raising small donations from the online public, which challenges scientists to create engaging crowdfunding proposals in digital platforms. These proposals become more persuasive with a short video promoting the project and arguing why it deserves funding. By adopting a multimodal approach, this paper explores the visua…
Multimodality as a framework for the study of verbal and non-verbal resources in web-based science communication. The case of science crowdfunding videos (SCVs)
In a multimodal approach to communication, language is just one of many communicative modes that can be used to deliver a message and the overall meaning of a semiotic product is conveyed by the orchestration of those modes into multimodal ensembles (i.e., combinations of semiotic modes). Multimodality studies are gaining recognition in ESP, particularly in the study of digital genres for science popularisation. These genres are web-based and rel…
Computer Science (2 works) · History (2 works) · Linguistics (2 works) · Misinformation and Its Impacts (2 works) · Political science (2 works) · Psychology (2 works) · Semiotics (2 works) · Sociology (2 works) · Wikis in Education and Collaboration (2 works) · Advertising and Communication Studies (1 works)