Jung-Hsiang Chang
Biographic Data
| ID | 9024800 |
|---|---|
| NAME | Jung-Hsiang Chang |
| GIVEN NAMES | Jung-Hsiang |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG J |
| AFFILIATIONS | Sun Yat-sen University |
| ORCID | 0009-0005-1543-4885 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
What drives the travel switching behavior of Chinese Generation Z consumers
Purpose As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the structural relationship among the expertise of amateur information publisher, interactive atmosphere, information quality, expectation confirmation, perceived trust, experiential satisfaction and switching intention. Design/methodology/approach This study carried out …
No prominent works on this page.
What drives the travel switching behavior of Chinese Generation Z consumers
Purpose As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the structural relationship among the expertise of amateur information publisher, interactive atmosphere, information quality, expectation confirmation, perceived trust, experiential satisfaction and switching intention. Design/methodology/approach This study carried out …
Advertising (1 works) · Amateur (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Experiential learning (1 works) · Geography (1 works) · Marketing (1 works) · Originality (1 works)