What drives the travel switching behavior of Chinese Generation Z consumers

Bibliographic Data

ID19554118
AuthorsLi-Yu Tseng, Li Yu Tseng (0000-0001-5367-2327, Sun Yat-sen University), Jung-Hsiang Chang (0009-0005-1543-4885, Sun Yat-sen University, corresponding author), Ying Zhu (0000-0002-0056-0142, Sun Yat-sen University), Ying Lin Zhu
Year2024
Volume10
Issue1
Pages131-146
Publication date2024-04-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Tourism Futures (JOURNAL)
Journal identifiersISSN: 2055-5911 • E-ISSN: 2055-592X
PublisherEmerald (PUBLISHER)
DOI10.1108/jtf-07-2020-0110
OpenAlexW3187010113
LanguageEN
Citations received12
References cited60

Purpose As Chinese Generation Z consumers have distrust over traditional advertising and marketing, this study focuses on user-generated content (UGC) travel apps to demonstrate the structural relationship among the expertise of amateur information publisher, interactive atmosphere, information quality, expectation confirmation, perceived trust, experiential satisfaction and switching intention. Design/methodology/approach This study carried out a questionnaire-based survey among Chinese Generation Z consumers and obtained 356 valid questionnaire copies that were analyzed with the structural equation. Findings The expertise of amateur information publisher and the interactive atmosphere of UGC travel apps have positive effects on perceived trust; expectation confirmation and perceived trust have positive effects on experiential satisfaction, and experiential satisfaction has negative effects on switching intention. Practical implications The results should encourage UGC travel app developers to use visual effects so as to achieve a higher quality of information, foster a cordial interactive atmosphere and enhance the expertise of information publishers by selecting the best candidate, thus spurring the design of marketing activities popular among the Chinese Generation Z consumers. Originality/value This study argues that new-generation consumers have their specific appeals and in the tourist market. It explores the UGC travel apps, which are popular among Generation Z consumers in order to deepen marketing personnel's understanding of the relationship among the expertise of amateur information publisher, interactive atmosphere, information quality, expectation confirmation, perceived trust, experiential satisfaction and switching intention

Advertising · Amateur · Business · Experiential learning · Geography · Originality · Political science · Structural equation modeling · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing

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Open DOIOpen Access