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Md Borak Ali

Biographic Data

ID9024955
NAMEMd Borak Ali
GIVEN NAMESMd Borak
FAMILY NAMEAli
SIGNATUREALI M B
AFFILIATIONSUniversity of Rajshahi
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Acceptance and use of ICT in tourism: The modified UTAUT model

    Open Access•Md Borak Ali, Rahat Tuhin et al.•ARTICLE•Journal of Tourism Futures•2024

    Purpose This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach Data were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data. Findings The findings revealed that performance e…

  • Community Participation and Quality of Life in Nature-Based Tourism: Exploring The Antecedents and Moderators

    Open Access•Md Borak Ali, Mohammed Quaddus et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    This study offers a conceptual framework reflecting relationships among nature-based antecedents of community participation in an ecotourism destination en route to achieving quality of life of the local community. The study also examines the moderating role of political instability and government policy in ensuring community participation and attaining quality of life, respectivelyData were collected through a structured survey from 449 local co…

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  • Community Participation and Quality of Life in Nature-Based Tourism: Exploring The Antecedents and Moderators

    Open Access•Md Borak Ali, Mohammed Quaddus et al.•ARTICLE•Journal of Hospitality & Tourism…•2022

    This study offers a conceptual framework reflecting relationships among nature-based antecedents of community participation in an ecotourism destination en route to achieving quality of life of the local community. The study also examines the moderating role of political instability and government policy in ensuring community participation and attaining quality of life, respectivelyData were collected through a structured survey from 449 local co…

  • Acceptance and use of ICT in tourism: The modified UTAUT model

    Open Access•Md Borak Ali, Rahat Tuhin et al.•ARTICLE•Journal of Tourism Futures•2024

    Purpose This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach Data were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data. Findings The findings revealed that performance e…

Business (2 works) · Marketing (2 works) · Psychology (2 works) · Structural equation modeling (2 works) · Tourism (2 works) · Community participation (1 works) · Computer Science (1 works) · Conceptual framework (1 works) · Conceptual model (1 works) · Customer Service Quality and Loyalty (1 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae