Acceptance and use of ICT in tourism
The modified UTAUT model
Bibliographic Data
| ID | 19554361 |
|---|---|
| Authors | Md Borak Ali (University of Rajshahi, corresponding author), Rahat Tuhin (University of Rajshahi), Md Abdul Alim (0000-0002-1161-2868, University of Rajshahi), Md Rokonuzzaman (0000-0003-4477-8546, Gopalganj Science and Technology University), Sheikh Matiur Rahman (University of Rajshahi), Md Nuruzzaman (0000-0001-9666-3391, University of Rajshahi) |
| Year | 2024 |
| Volume | 10 |
| Issue | 2 |
| Pages | 334-349 |
| Publication date | 2024-06-06 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Tourism Futures (JOURNAL) |
| Journal identifiers | ISSN: 2055-5911 • E-ISSN: 2055-592X |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jtf-06-2021-0137 |
| OpenAlex | W4295123627 |
| Language | EN |
| Citations received | 7 |
| References cited | 44 |
Purpose This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach Data were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data. Findings The findings revealed that performance expectancy, hedonic motivation and habit significantly influence the behavioural intention of tourists to use information and communication technology (ICT), while effort expectancy, social influence, and facilitating conditions do not have a significant influence. However, actual ICT usage behaviour largely depends on the behavioural intention of the tourists, and their habits, while the facilitating conditions do not have any influence in this case. Practical implications The findings uncover the core factors influencing tourists' actual ICT use behaviour that can assist the concerned stakeholders in designing tourism planning and sales. The study results also offer pathways for the world's tourism industry for a healthy recovery from the COVID-19 pandemic. Originality/value The findings have made robust contributions by extending the existing UTAUT-based literature by adding two new moderators in the relationship between behavioural intention and actual ICT usage behaviour
Business · Expectancy theory · Geography · Information and Communications Technology · Knowledge management · Originality · Structural equation modeling · Tourism · Unified theory of acceptance and use of technology · Usability · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 7 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |