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Aurora Ruiz-Rua

Biographic Data

ID9025005
NAMEAurora Ruiz-Rua
GIVEN NAMESAurora
FAMILY NAMERuiz-Rua
SIGNATURERUIZ-RUA A
AFFILIATIONSUniversidad Nacional de Educación a Distancia
ORCID0000-0002-0670-5787
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS1
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Understanding consumer behaviours

    Open Access•Aurora Ruiz-Rua, Fernando Fernández-Bonilla et al.•ARTICLE•Technology in Society•2026

    This paper examines the digital access divide in Spain, with a particular focus on the impact of socio-economic factors, territorial disparities and public policies on household investment and access to information and communication technologies (ICT). The analysis, which is based on panel data from the Spanish National Statistics Institute (2016-2022), employs robust econometric models and spatial distributions of expenditure or investment in IC…

  • Different approaches to Spanish e-government

    Open Access•Covadonga Gijón, Fernando Fernández-Bonilla et al.•ARTICLE•Telecommunications Policy•2025•Cited by: 1•References: 26

    This paper examines the factors that determine the use of e-government services in Spain. It identifies key determinants, including e-services usage synergies, e-trust, e-skills and socio-demographic determinants of e-government use as an outcome of a logit model with national data from 2023. The main results highlight the key role of ICT skills, confidence in technology and the quality of Internet connectivity, revealing significant disparities …

  • An empirical study on the imbalance phenomenon of data from recommendation questionnaires in the tourism sector

    Open Access•Carolina Mallol Duque, Juan José Fernández-Muñoz et al.•ARTICLE•Journal of Tourism Futures•2023

    Purpose Recommendation systems are a fundamental tool for hotels to adopt a differentiating competitive strategy. The main purpose of this work is to use machine learning techniques to treat imbalanced data sets, not applied until now in the tourism field. These techniques have allowed the authors to analyse the influence of imbalance data on hotel recommendation models and how this phenomenon affects client dissatisfaction. Design/methodology/ap…

  • Different approaches to Spanish e-government

    Open Access•Covadonga Gijón, Fernando Fernández-Bonilla et al.•ARTICLE•Telecommunications Policy•2025•Cited by: 1•References: 26

    This paper examines the factors that determine the use of e-government services in Spain. It identifies key determinants, including e-services usage synergies, e-trust, e-skills and socio-demographic determinants of e-government use as an outcome of a logit model with national data from 2023. The main results highlight the key role of ICT skills, confidence in technology and the quality of Internet connectivity, revealing significant disparities …

  • An empirical study on the imbalance phenomenon of data from recommendation questionnaires in the tourism sector

    Open Access•Carolina Mallol Duque, Juan José Fernández-Muñoz et al.•ARTICLE•Journal of Tourism Futures•2023

    Purpose Recommendation systems are a fundamental tool for hotels to adopt a differentiating competitive strategy. The main purpose of this work is to use machine learning techniques to treat imbalanced data sets, not applied until now in the tourism field. These techniques have allowed the authors to analyse the influence of imbalance data on hotel recommendation models and how this phenomenon affects client dissatisfaction. Design/methodology/ap…

  • Different approaches to Spanish e-government

    Open Access•Covadonga Gijón, Fernando Fernández-Bonilla et al.•ARTICLE•Telecommunications Policy•2025•Cited by: 1•References: 26

    This paper examines the factors that determine the use of e-government services in Spain. It identifies key determinants, including e-services usage synergies, e-trust, e-skills and socio-demographic determinants of e-government use as an outcome of a logit model with national data from 2023. The main results highlight the key role of ICT skills, confidence in technology and the quality of Internet connectivity, revealing significant disparities …

  • Understanding consumer behaviours

    Open Access•Aurora Ruiz-Rua, Fernando Fernández-Bonilla et al.•ARTICLE•Technology in Society•2026

    This paper examines the digital access divide in Spain, with a particular focus on the impact of socio-economic factors, territorial disparities and public policies on household investment and access to information and communication technologies (ICT). The analysis, which is based on panel data from the Spanish National Statistics Institute (2016-2022), employs robust econometric models and spatial distributions of expenditure or investment in IC…

Business (3 works) · Computer Science (3 works) · Economics (2 works) · Information and Communications Technology (2 works) · World Wide Web (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Customer Service Quality and Loyalty (1 work) · Data science (1 work) · Digital divide (1 work)

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