Dave Chaffey

Biographic Data

ID9082457
NAMEDave Chaffey
GIVEN NAMESDave
FAMILY NAMEChaffey
SIGNATURECHAFFEY D
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2000
LATEST PUBLICATION YEAR2022
H-INDEX0

  • Digital Marketing Excellence

    Dave Chaffey, P R Smith et al.BOOKDigital Marketing Excellence2022

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creati…

  • Emarketing Excellence

    Dave Chaffey, PR SmithBOOKeMarketing excellence2013

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integr…

  • Internet Marketing

    Open AccessDave ChaffeyBOOKInternet marketing2000

    PART I: INTERNET MARKETING FUNDAMENTALS 1. Introducing Internet marketing 2. The Internet micro-environment 3. The Internet macro-environment PART II: INTERNET STRATEGY DEVELOPMENT 4. Internet marketing strategy 5. The Internet and the marketing mix 6. Relationship marketing using the Internet PART III: INTERNET MAKKETING: IMPLEMENTATION & PRACTICE 7. Delivering the online customer experience 8. Campaign planning for digital media 9. Marketing co…