Emarketing Excellence

Planning and Optimizing your Digital Marketing

Bibliographic Data

ID19947218
AuthorsDave Chaffey, PR Smith
Year2013
Pages640
Publication date2013-03-05
Open AccessNo
TypeBOOK
VenueeMarketing excellence (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9780203082812
OpenAlexW1495674540
ISBN9780203082812
Open LibraryOL25317145M
LanguageEN
Citations received10

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing

Business · Business-to-government · Digital marketing · Epistemology · Excellence · Marketing management · Marketing mix · Marketing plan · Marketing research · Marketing strategy · Political science · Return on marketing investment · Social media · World Wide Web · Computer Science · Digital Innovation in Industries · Digital Marketing and Social Media · Engineering · Marketing and Advertising Strategies · Philosophy · Business & Economics · General · Internet Marketing · Success in business · Marketing

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