University website as an Internet marketing tool
A case study of Kazakhstan
Bibliographic Data
| ID | 21780294 |
|---|---|
| Authors | Ainel Abuova (0000-0002-8707-1893, Almaty Management University), Mukhit Assanbayev (0000-0003-1130-0845, Almaty Management University), Alua Assanbayeva (0000-0003-2224-3735, Almaty Management University), Talgat Kilybayev (0000-0001-7235-3399, Almaty Management University), Talgat Basmurzin (0000-0002-0837-7465, Almaty Management University) |
| Year | 2021 |
| Volume | 193 |
| Issue | 9-10 |
| Pages | 99-107 |
| Publication date | 2021-10-19 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Annals-ХХI (JOURNAL) |
| Journal identifiers | ISSN: 1728-6220 • E-ISSN: 1728-6239 |
| Publisher | Institute of Society Transformation sp. z o.o. (PUBLISHER) |
| DOI | 10.21003/ea.v193-12 |
| OpenAlex | W4293112158 |
| Language | EN |
| References cited | 1 |
Today, more than ever, a university’s website is critical for the promotion of its mission, academic programs and services. Its communications with its target markets must be organized, professional and creative. A successfully created website design attracts visitors and, of course, should increase enrollment. A well-designed and clearly written university website will allow readers to receive all the needed and required information for them to make the proper decisions. Accordingly, research aimed at analyzing various issues of creating an effective university website is gaining significant relevance. The article discusses both the theoretical and practical issues of website activities. A selection of university websites has been analyzed and the issues and challenges discussed
Business · Political science · Public relations · The Internet · Website design · World Wide Web · Computer Science · Web and Library Services · Marketing
| Highly cited | No |
|---|