Tong Zelin
Biographic Data
| ID | 9125643 |
|---|---|
| NAME | Tong Zelin |
| GIVEN NAMES | Tong |
| FAMILY NAME | Zelin |
| SIGNATURE | ZELIN T |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Digital CSR impact on Chinese auto brands
Nowadays, Digital Corporate Social Responsibility (DCSR) affects a firm's performance by shaping much more than how people intend to buy the product or how loyal they are to the brand. This work helps fill a gap in the literature by studying how companies in the Chinese auto industry benefit from their reputations when it comes to brand valuation. Previous studies on CSR and consumer behavior largely ignore brand valuation as an important outcome…
The intention to adopt photovoltaic systems
Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention
Influence of consumer satisfaction on brand allegiance
No prominent works on this page.
Influence of consumer satisfaction on brand allegiance
Digital CSR impact on Chinese auto brands
Nowadays, Digital Corporate Social Responsibility (DCSR) affects a firm's performance by shaping much more than how people intend to buy the product or how loyal they are to the brand. This work helps fill a gap in the literature by studying how companies in the Chinese auto industry benefit from their reputations when it comes to brand valuation. Previous studies on CSR and consumer behavior largely ignore brand valuation as an important outcome…
The intention to adopt photovoltaic systems
Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention
Business (3 works) · Psychology (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Corporate social responsibility (2 works) · Digital Marketing and Social Media (2 works) · Engineering (2 works)