Androniki Kavoura
Biographic Data
| ID | 9167154 |
|---|---|
| NAME | Androniki Kavoura |
| GIVEN NAMES | Androniki |
| FAMILY NAME | Kavoura |
| SIGNATURE | KAVOURA A |
| AFFILIATIONS | University of West Attica |
| ORCID | 0000-0002-5940-1998 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 4 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Strategic Innovative Marketing and Tourism
Empowering Women’s Entrepreneurial Potential
Women’s entrepreneurship drives inclusive economic development and creates positive ripple effects throughout society. This study investigates the effects of entrepreneurship education in sustainability on female students, with particular emphasis on determining whether changes in entrepreneurial intentions were driven by the changes of the factors of the Theory of Planned Behavior. We employ a comparative framework with male students to contextu…
On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in building strong consumer-brand relationships and creating favourable consumer behavioural intentions. To check the validity of the proposed model, a survey of 971 users of OTA platforms in Greece was…
Strategic Innovative Marketing and Tourism in the Covid-19 Era
Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism
Politics of Heritage Promotion
This article analyzes the role of the Greek Ministry of Culture in its capacity as the public sector agency responsible for managing heritage assets within Greece and its role in promoting national identity. The study examines the officially sanctioned promotional narrative for Greece's World Heritage listed sites. It focuses on visitors who are able to read the Greek language promotional materials that explain the educational programs offered at…
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Politics of Heritage Promotion
This article analyzes the role of the Greek Ministry of Culture in its capacity as the public sector agency responsible for managing heritage assets within Greece and its role in promoting national identity. The study examines the officially sanctioned promotional narrative for Greece's World Heritage listed sites. It focuses on visitors who are able to read the Greek language promotional materials that explain the educational programs offered at…
Strategic Innovative Marketing and Tourism
Strategic Innovative Marketing and Tourism
On the relationships between digital brand evidence, relationship quality and behavioural intentions among online tourism agencies’ customers
This paper aims to propose and empirically validate a measure of brand evidence of Online Travel Agencies (OTA), representing all relevant brand associations that customers are doing when evaluating an online brand, and then investigate its effect in building strong consumer-brand relationships and creating favourable consumer behavioural intentions. To check the validity of the proposed model, a survey of 971 users of OTA platforms in Greece was…
Strategic Innovative Marketing and Tourism in the Covid-19 Era
Empowering Women’s Entrepreneurial Potential
Women’s entrepreneurship drives inclusive economic development and creates positive ripple effects throughout society. This study investigates the effects of entrepreneurship education in sustainability on female students, with particular emphasis on determining whether changes in entrepreneurial intentions were driven by the changes of the factors of the Theory of Planned Behavior. We employ a comparative framework with male students to contextu…
Strategic Innovative Marketing and Tourism
Tourism (5 works) · Business (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Political science (4 works) · Diverse Aspects of Tourism Research (3 works) · Marketing (3 works) · International marketing (2 works) · Advertising (1 work) · Aesthetics (1 work)