Strategic Innovative Marketing and Tourism
Navigating Global Trends and Managing Challenges —12th Icsimat, Olympus Riviera, Greece, 2025
Bibliographic Data
| ID | 23415801 |
|---|---|
| Editors | Androniki Kavoura (0000-0002-5940-1998), Ulrike Gretzel (0000-0001-8416-1829), Vasiliki Vrana (0000-0002-5385-0944) |
| Year | 2026 |
| Publication date | 2026-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Strategic Innovative Marketing and Tourism (SOURCE_BOOK) |
| Publisher | Springer Nature Switzerland (PUBLISHER) |
| DOI | 10.1007/978-3-032-12968-0 |
| OpenAlex | W7134955444 |
| ISBN | 9783032129680 |
| Language | EN |
Diverse Aspects of Tourism Research · Marketing and Advertising Strategies · Service and Product Innovation
| Highly cited | No |
|---|