Lovemore Chikazhe
Biographic Data
| ID | 9239641 |
|---|---|
| NAME | Lovemore Chikazhe |
| GIVEN NAMES | Lovemore |
| FAMILY NAME | Chikazhe |
| SIGNATURE | CHIKAZHE L |
| AFFILIATIONS | Chinhoyi University of Technology |
| ORCID | 0000-0001-7030-3507 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Celebrity Endorsement, Customer Attitude and Brand Selection as Determinants of the Fast-Food Industry Performance: The Moderating Role of Customer Age and Perceived Service Quality
The use of celebrity endorsement as part of the overall marketing communication plan is growing in importance. Similarly, celebrity endorsement helps to advertise offerings and draw customers’ attention. Thus, the current study sought to examine celebrity endorsement, customer attitude, and brand selection as determinants of the fast-food industry performance. A cross-sectional survey of 550 fast food customers was conducted in Harare, Zimbabwe b…
How place attachment mediates the Nexus between destination image and tourist intention to revisit Zimbabwe’s tourism destinations
This research quantitatively examines the mediating impact of destination image on the interplay between place attachment and repeat tourist visit intention using S-O-R model and Resource Based View Theory. This is a research area which is heavily overlooked in Sub-Saharan Africa. Data was collected using structured questionnaires from 300 tourists who visited Victoria Falls, Zimbabwe’s major tourism hub. Quantitative methodologies were employed …
Buttressing customer relationship management through digital transformation: Perspectives from zimbabwe’s commercial banks
As a way of buttressing customer relationship management, it is prudent that banks integrate digital transformation as a matter of urgency. To this end, our study’s objective was to establish the contribution of digital transformation on customer relationship management within the banking sector. Our study was hinged on Technology Acceptance Theory and the Identify, Differentiate, Interact and Customise Theory. The sample (348) for the study was …
The effect of debt financing on the financial performance of SMEs in Zimbabwe
Globally, SMEs contribute immensely to economic growth and development in both developed and developing countries. This necessitate the need for funding for SMEs for them to contribute meaningfully and sustainably to economic growth and development. Nevertheless, SMEs funding remain a challenge in most countries especially developing ones. Therefore, this study aimed to establish the effect of debt financing (short-term debt, long-term debt, and …
Procurement practices, leadership style and employee-perceived service quality towards the perceived public health sector performance in Zimbabwe
The public sector performance can be judged through the ability to deliver expected service to residents within the community. The purpose of this study was to examine the influence of leadership style and employee-perceived service quality on perceived public health sector performance. Also, the study sought to understand whether procurement practices mediate the effect of leadership style on perceived service quality. A cross-sectional survey o…
Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province
The main purpose of this research is to examine the challenges hindering sustainability of women entrepreneurship in rural areas of Manicaland province, Zimbabwe. A qualitative research was conducted in Manicaland province in Zimbabwe. Data were collected through interviews from 30 women entrepreneurs in the various sectors of the economy. The respondents were specialised in vegetable vending, operating clothing flea markets and cross border trad…
No prominent works on this page.
Challenges hindering women entrepreneurship sustainability in rural livelihoods: Case of Manicaland province
The main purpose of this research is to examine the challenges hindering sustainability of women entrepreneurship in rural areas of Manicaland province, Zimbabwe. A qualitative research was conducted in Manicaland province in Zimbabwe. Data were collected through interviews from 30 women entrepreneurs in the various sectors of the economy. The respondents were specialised in vegetable vending, operating clothing flea markets and cross border trad…
Buttressing customer relationship management through digital transformation: Perspectives from zimbabwe’s commercial banks
As a way of buttressing customer relationship management, it is prudent that banks integrate digital transformation as a matter of urgency. To this end, our study’s objective was to establish the contribution of digital transformation on customer relationship management within the banking sector. Our study was hinged on Technology Acceptance Theory and the Identify, Differentiate, Interact and Customise Theory. The sample (348) for the study was …
The effect of debt financing on the financial performance of SMEs in Zimbabwe
Globally, SMEs contribute immensely to economic growth and development in both developed and developing countries. This necessitate the need for funding for SMEs for them to contribute meaningfully and sustainably to economic growth and development. Nevertheless, SMEs funding remain a challenge in most countries especially developing ones. Therefore, this study aimed to establish the effect of debt financing (short-term debt, long-term debt, and …
Procurement practices, leadership style and employee-perceived service quality towards the perceived public health sector performance in Zimbabwe
The public sector performance can be judged through the ability to deliver expected service to residents within the community. The purpose of this study was to examine the influence of leadership style and employee-perceived service quality on perceived public health sector performance. Also, the study sought to understand whether procurement practices mediate the effect of leadership style on perceived service quality. A cross-sectional survey o…
Celebrity Endorsement, Customer Attitude and Brand Selection as Determinants of the Fast-Food Industry Performance: The Moderating Role of Customer Age and Perceived Service Quality
The use of celebrity endorsement as part of the overall marketing communication plan is growing in importance. Similarly, celebrity endorsement helps to advertise offerings and draw customers’ attention. Thus, the current study sought to examine celebrity endorsement, customer attitude, and brand selection as determinants of the fast-food industry performance. A cross-sectional survey of 550 fast food customers was conducted in Harare, Zimbabwe b…
How place attachment mediates the Nexus between destination image and tourist intention to revisit Zimbabwe’s tourism destinations
This research quantitatively examines the mediating impact of destination image on the interplay between place attachment and repeat tourist visit intention using S-O-R model and Resource Based View Theory. This is a research area which is heavily overlooked in Sub-Saharan Africa. Data was collected using structured questionnaires from 300 tourists who visited Victoria Falls, Zimbabwe’s major tourism hub. Quantitative methodologies were employed …
Business (5 works) · Marketing (3 works) · Service quality (3 works) · Computer Science (2 works) · Customer Service Quality and Loyalty (2 works) · Digital Marketing and Social Media (2 works) · Economic growth (2 works) · Economics (2 works) · Finance (2 works) · Political science (2 works)