Pauline Maclaran
Biographic Data
| ID | 92601 |
|---|---|
| NAME | Pauline Maclaran |
| GIVEN NAMES | Pauline |
| FAMILY NAME | Maclaran |
| SIGNATURE | MACLARAN P |
| AFFILIATIONS | Royal Holloway University of London |
| ORCID | 0000-0002-3076-3629 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 98 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 6 |
Tourism and the perils of an oppositional atmosphere
Using Exarcheia, a neighbourhood in Athens, as our research context, we identify an oppositional atmosphere that is encouraging a major growth in anarcho-tourism to the area. We illustrate how the production and consumption of this unique atmosphere depends on the many grassroots initiatives and anti-authoritarian mobilisations that are predominant in Exarcheia, and how the atmosphere is being threatened by the encroachment of tourism provision. …
What’s the story, allegory
If ever a literary genre were made for consumer research, that literary genre is allegory. The word comes from the Ancient Greek allegoreo, meaning to speak of the other in the marketplace. Building on the pioneering research of Barbara B. Stern, this article considers the character and characteristics of allegorical storytelling. It does so by means of an empirical study of a richly storied apparel brand, Hollister (HCo), whose sudden rise and r…
The Regeneration of Consumer Movement Solidarity
Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the persistence of movement solidarity, in particular its regeneration, despite a range of threats to it. Our research unpacks mechanisms that help consumer movement solidarity to overcome threats. Drawing on a 6-year ethnographic study of consumer movements in Exar…
Postmodern Consumption
The term “postmodern consumption” encapsulates the notion of individuals communicating symbolic meanings through their possessions and experiences, meanings often concerned with identity, status, or relationships. Capitalism drives postmodern consumption, offering consumers a myriad of ways to manipulate signs and symbols encoded into goods and services through its advertising and marketing systems. Thus, the imagination plays a central role in p…
The Sage Handbook of Consumer Culture
Royalty
The term “royalty” connotes people who either occupy the role of monarchs in society, or who are related to these figures by blood or marriage. Although many royal houses around the world occupy a symbolic/ceremonial rather than a political role, royalty and the “human brands” royal families contain remain important sources of aspirational and conspicuous consumption. In this essay, we focus on how the British Royal Family Brand (BRFB; Otnes, Cel…
Gender, sexuality and consumption
Marketers have long been aware that what we consume shapes our sense of who we are, and that a person&s;s gender and sexuality associations comprise important parts of this identification. This chapter discusses the evolution of work on gender within consumer research, by focusing on two time periods, pre 1990s and post 1990s, and specifically on how feminist perspectives shape the scholarship. It explores two emerging research areas influencing …
Marketing
Marketing concerns the exchange processes around transactions in a marketplace and has three main constituents: business, consumers, and society. The concept of marketing has changed significantly over its 100+ year history, moving from a legacy in economic theory to include sociocultural perspectives that acknowledge the social construction of markets and consumers.
Feminism and popular culture
With its iconic image of Wonder Women striding across its cover,1 this provocative book packs a punch aimed at postfeminism and its manifestations in popular culture. By providing an in-depth analy
Escaping into the World of Make-Up Routines in Iran
Traditionally, Iranian women's use of dress and make-up has been an arena - sometimes a battleground - for identity negotiation. The present study questions the current over-emphasis on identity and the prevalent tendency to look for identity meanings in the use of hejab (veiling) and cosmetics. The results of fifteen interpretive in-depth interviews with young adult women in Iran reveal that these individuals' make-up practices are largely assoc…
Materiality and family consumption
This interpretivist study contributes to our understanding of how materiality mediates everyday family life by exploring the role of material objects in changing family rituals. We show how the television acts as an agent of cultural change when intermixed with family mealtimes. Our findings present a conceptual framework to explain the ways in which family life is altering across four key areas, namely: (1) mealtime settings and practices; (2) t…
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
Nonprofit Marketing
The Center Cannot Hold
This article draws upon the utopian studies literature to integrate two strands of contemporary consumer research, the study of place and space and the analysis of consumer/marketer relations. Based on a longitudinal study of a festival shopping mall, we provide an emergent theory of how the utopian marketplace is experienced, a theory that hinges around three interlinked conceptual categories: sensing displace, creating playspace, and performing…
The (re-)configuration of production and consumption in empty nest households/families
In this paper we examine how the complex relationship between consumption and production evolves in empty nest households as individuals reconstruct their sense of self during periods of major household change and role status transitions. Specifically, we seek to understand the “lived experience” of mothers as they negotiate the role status transition on entering the empty nest stage of family life, and thus to provide glimpses of how women manag…
Gender, Nationality and Cultural Representations of Ireland
Ireland has struggled with its ‘feminine’ identity throughout its history. The so-called ‘chasmic dichotomy of male and female' is embedded in colonial and postcolonial constructions of Irishness and it continues to manifest itself in contemporary cultural representations of Ireland and Irishness. This study explores issues of gender and nationality via a reading of a 70-second television advertisement for Caffrey's Irish Ale, titled ‘New York’. …
Focus Group Data and Qualitative Analysis Programs
Most qualitative data analysis programs include a code and retrieve function. We argue that on-screen coding and the retrieval of coded segments, or snapshots, can result in researchers missing important process elements in focus group data, the moving picture. We review the literature on the analysis of focus group data and conclude that the focus group is not simply a data gathering technique where data collected are analyzed for their specific…
The Center Cannot Hold
This article draws upon the utopian studies literature to integrate two strands of contemporary consumer research, the study of place and space and the analysis of consumer/marketer relations. Based on a longitudinal study of a festival shopping mall, we provide an emergent theory of how the utopian marketplace is experienced, a theory that hinges around three interlinked conceptual categories: sensing displace, creating playspace, and performing…
The (re-)configuration of production and consumption in empty nest households/families
In this paper we examine how the complex relationship between consumption and production evolves in empty nest households as individuals reconstruct their sense of self during periods of major household change and role status transitions. Specifically, we seek to understand the “lived experience” of mothers as they negotiate the role status transition on entering the empty nest stage of family life, and thus to provide glimpses of how women manag…
Materiality and family consumption
This interpretivist study contributes to our understanding of how materiality mediates everyday family life by exploring the role of material objects in changing family rituals. We show how the television acts as an agent of cultural change when intermixed with family mealtimes. Our findings present a conceptual framework to explain the ways in which family life is altering across four key areas, namely: (1) mealtime settings and practices; (2) t…
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
Focus Group Data and Qualitative Analysis Programs
Most qualitative data analysis programs include a code and retrieve function. We argue that on-screen coding and the retrieval of coded segments, or snapshots, can result in researchers missing important process elements in focus group data, the moving picture. We review the literature on the analysis of focus group data and conclude that the focus group is not simply a data gathering technique where data collected are analyzed for their specific…
The Regeneration of Consumer Movement Solidarity
Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the persistence of movement solidarity, in particular its regeneration, despite a range of threats to it. Our research unpacks mechanisms that help consumer movement solidarity to overcome threats. Drawing on a 6-year ethnographic study of consumer movements in Exar…
Gender, Nationality and Cultural Representations of Ireland
Ireland has struggled with its ‘feminine’ identity throughout its history. The so-called ‘chasmic dichotomy of male and female' is embedded in colonial and postcolonial constructions of Irishness and it continues to manifest itself in contemporary cultural representations of Ireland and Irishness. This study explores issues of gender and nationality via a reading of a 70-second television advertisement for Caffrey's Irish Ale, titled ‘New York’. …
Tourism and the perils of an oppositional atmosphere
Using Exarcheia, a neighbourhood in Athens, as our research context, we identify an oppositional atmosphere that is encouraging a major growth in anarcho-tourism to the area. We illustrate how the production and consumption of this unique atmosphere depends on the many grassroots initiatives and anti-authoritarian mobilisations that are predominant in Exarcheia, and how the atmosphere is being threatened by the encroachment of tourism provision. …
Escaping into the World of Make-Up Routines in Iran
Traditionally, Iranian women's use of dress and make-up has been an arena - sometimes a battleground - for identity negotiation. The present study questions the current over-emphasis on identity and the prevalent tendency to look for identity meanings in the use of hejab (veiling) and cosmetics. The results of fifteen interpretive in-depth interviews with young adult women in Iran reveal that these individuals' make-up practices are largely assoc…
Royalty
The term “royalty” connotes people who either occupy the role of monarchs in society, or who are related to these figures by blood or marriage. Although many royal houses around the world occupy a symbolic/ceremonial rather than a political role, royalty and the “human brands” royal families contain remain important sources of aspirational and conspicuous consumption. In this essay, we focus on how the British Royal Family Brand (BRFB; Otnes, Cel…
Focus Group Data and Qualitative Analysis Programs
Most qualitative data analysis programs include a code and retrieve function. We argue that on-screen coding and the retrieval of coded segments, or snapshots, can result in researchers missing important process elements in focus group data, the moving picture. We review the literature on the analysis of focus group data and conclude that the focus group is not simply a data gathering technique where data collected are analyzed for their specific…
Gender, Nationality and Cultural Representations of Ireland
Ireland has struggled with its ‘feminine’ identity throughout its history. The so-called ‘chasmic dichotomy of male and female' is embedded in colonial and postcolonial constructions of Irishness and it continues to manifest itself in contemporary cultural representations of Ireland and Irishness. This study explores issues of gender and nationality via a reading of a 70-second television advertisement for Caffrey's Irish Ale, titled ‘New York’. …
The (re-)configuration of production and consumption in empty nest households/families
In this paper we examine how the complex relationship between consumption and production evolves in empty nest households as individuals reconstruct their sense of self during periods of major household change and role status transitions. Specifically, we seek to understand the “lived experience” of mothers as they negotiate the role status transition on entering the empty nest stage of family life, and thus to provide glimpses of how women manag…
The Center Cannot Hold
This article draws upon the utopian studies literature to integrate two strands of contemporary consumer research, the study of place and space and the analysis of consumer/marketer relations. Based on a longitudinal study of a festival shopping mall, we provide an emergent theory of how the utopian marketplace is experienced, a theory that hinges around three interlinked conceptual categories: sensing displace, creating playspace, and performing…
Nonprofit Marketing
The Sage Handbook of Marketing Theory
Introduction - Pauline Maclaran et al PART ONE: HISTORICAL DEVELOPMENT OF MARKETING THEORY The Early Schools of Marketing Thought - Eric H Shaw, D G Brian Jones and Paula A McClean The Modern Schools of Marketing Thought - D G Brian Jones, Eric H Shaw and Paula A McClean The Emergence of Consumer Research - Harold Kassarjian and Ronald C Goodstein The Evolution of Market Research - David W Stewart Theorizing Advertising - Chris Hackley Managerial…
Escaping into the World of Make-Up Routines in Iran
Traditionally, Iranian women's use of dress and make-up has been an arena - sometimes a battleground - for identity negotiation. The present study questions the current over-emphasis on identity and the prevalent tendency to look for identity meanings in the use of hejab (veiling) and cosmetics. The results of fifteen interpretive in-depth interviews with young adult women in Iran reveal that these individuals' make-up practices are largely assoc…
Materiality and family consumption
This interpretivist study contributes to our understanding of how materiality mediates everyday family life by exploring the role of material objects in changing family rituals. We show how the television acts as an agent of cultural change when intermixed with family mealtimes. Our findings present a conceptual framework to explain the ways in which family life is altering across four key areas, namely: (1) mealtime settings and practices; (2) t…
Marketing
Marketing concerns the exchange processes around transactions in a marketplace and has three main constituents: business, consumers, and society. The concept of marketing has changed significantly over its 100+ year history, moving from a legacy in economic theory to include sociocultural perspectives that acknowledge the social construction of markets and consumers.
Feminism and popular culture
With its iconic image of Wonder Women striding across its cover,1 this provocative book packs a punch aimed at postfeminism and its manifestations in popular culture. By providing an in-depth analy
Gender, sexuality and consumption
Marketers have long been aware that what we consume shapes our sense of who we are, and that a person&s;s gender and sexuality associations comprise important parts of this identification. This chapter discusses the evolution of work on gender within consumer research, by focusing on two time periods, pre 1990s and post 1990s, and specifically on how feminist perspectives shape the scholarship. It explores two emerging research areas influencing …
The Sage Handbook of Consumer Culture
Royalty
The term “royalty” connotes people who either occupy the role of monarchs in society, or who are related to these figures by blood or marriage. Although many royal houses around the world occupy a symbolic/ceremonial rather than a political role, royalty and the “human brands” royal families contain remain important sources of aspirational and conspicuous consumption. In this essay, we focus on how the British Royal Family Brand (BRFB; Otnes, Cel…
Postmodern Consumption
The term “postmodern consumption” encapsulates the notion of individuals communicating symbolic meanings through their possessions and experiences, meanings often concerned with identity, status, or relationships. Capitalism drives postmodern consumption, offering consumers a myriad of ways to manipulate signs and symbols encoded into goods and services through its advertising and marketing systems. Thus, the imagination plays a central role in p…
The Regeneration of Consumer Movement Solidarity
Consumer research has focused on the various resources and tactics that help movements achieve a range of institutional and marketplace changes. Yet, little attention has been paid to the persistence of movement solidarity, in particular its regeneration, despite a range of threats to it. Our research unpacks mechanisms that help consumer movement solidarity to overcome threats. Drawing on a 6-year ethnographic study of consumer movements in Exar…
What’s the story, allegory
If ever a literary genre were made for consumer research, that literary genre is allegory. The word comes from the Ancient Greek allegoreo, meaning to speak of the other in the marketplace. Building on the pioneering research of Barbara B. Stern, this article considers the character and characteristics of allegorical storytelling. It does so by means of an empirical study of a richly storied apparel brand, Hollister (HCo), whose sudden rise and r…
Tourism and the perils of an oppositional atmosphere
Using Exarcheia, a neighbourhood in Athens, as our research context, we identify an oppositional atmosphere that is encouraging a major growth in anarcho-tourism to the area. We illustrate how the production and consumption of this unique atmosphere depends on the many grassroots initiatives and anti-authoritarian mobilisations that are predominant in Exarcheia, and how the atmosphere is being threatened by the encroachment of tourism provision. …
Sociology (13 works) · Aesthetics (7 works) · Art (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Political science (6 works) · Social science (6 works) · Business (5 works) · Consumption (sociology (5 works) · Fashion and Cultural Textiles (5 works) · Gender Studies (5 works)