Marketing
Bibliographic Data
| ID | 23633552 |
|---|---|
| Authors | Pauline Maclaran (0000-0002-3076-3629, Royal Holloway University of London, corresponding author) |
| Year | 2016 |
| Pages | 1-5 |
| Publication date | 2016-10-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | The International Encyclopedia of Communication Theory and Philosophy (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118766804.wbiect039 |
| OpenAlex | W4246012162 |
| ISBN | 9781118766804 |
| Language | EN |
| References cited | 10 |
Marketing concerns the exchange processes around transactions in a marketplace and has three main constituents: business, consumers, and society. The concept of marketing has changed significantly over its 100+ year history, moving from a legacy in economic theory to include sociocultural perspectives that acknowledge the social construction of markets and consumers.
Business · Sociocultural evolution · Sociology · Anthropology · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Marketing · Wine Industry and Tourism
| Citation velocity | historical |
|---|---|
| Highly cited | No |