Penny Sanderson
Biographic Data
| ID | 9296534 |
|---|---|
| NAME | Penny Sanderson |
| GIVEN NAMES | Penny |
| FAMILY NAME | Sanderson |
| SIGNATURE | SANDERSON P |
| AFFILIATIONS | University of South Africa |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2007 |
| H-INDEX | 0 |
Linguistic analysis of competing trademarks
Both theoretical linguists and trademark lawyers are deeply interested in the similarity and differences between words, but approach the issue of lexical similarity in different ways. This article highlights the contribution that linguistics can make to the comparison of competing trademarks. Using relevant legislation, legal commentary and case studies of linguistic reports presented to South African law courts, the article investigates the kind…
A Cognitive Approach to Gender Differences in Conversational Style
The paper attempts to show that pragmatic and social phenomena such as gender differences in conversational styles can be successfully accounted for within the theory of cognitive linguistics. Taking the viewpoint that, within a single community, men and women can be realistically viewed as belonging to separate cultures because of differences in socialisation patterns, it aims to show that these different life experiences are cognitively represe…
No prominent works on this page.
A Cognitive Approach to Gender Differences in Conversational Style
The paper attempts to show that pragmatic and social phenomena such as gender differences in conversational styles can be successfully accounted for within the theory of cognitive linguistics. Taking the viewpoint that, within a single community, men and women can be realistically viewed as belonging to separate cultures because of differences in socialisation patterns, it aims to show that these different life experiences are cognitively represe…
Linguistic analysis of competing trademarks
Both theoretical linguists and trademark lawyers are deeply interested in the similarity and differences between words, but approach the issue of lexical similarity in different ways. This article highlights the contribution that linguistics can make to the comparison of competing trademarks. Using relevant legislation, legal commentary and case studies of linguistic reports presented to South African law courts, the article investigates the kind…
Linguistics (2 works) · Sociology (2 works) · Artificial Intelligence (1 work) · Cognition (1 work) · Cognitive linguistics (1 work) · Cognitive psychology (1 work) · Comparative and International Law Studies (1 work) · Computer Science (1 work) · Gender Studies in Language (1 work) · Interpersonal communication (1 work)