Linguistic analysis of competing trademarks
Bibliographic Data
| ID | 20406372 |
|---|---|
| Authors | Penny Sanderson (University of South Africa, corresponding author) |
| Year | 2007 |
| Volume | 38 |
| Issue | 1 |
| Pages | 132-149 |
| Publication date | 2007-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Language Matters (JOURNAL) |
| Journal identifiers | ISSN: 1022-8195 • E-ISSN: 1753-5395 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10228190701640108 |
| OpenAlex | W2057186072 |
| Language | EN |
| Citations received | 2 |
| References cited | 4 |
Both theoretical linguists and trademark lawyers are deeply interested in the similarity and differences between words, but approach the issue of lexical similarity in different ways. This article highlights the contribution that linguistics can make to the comparison of competing trademarks. Using relevant legislation, legal commentary and case studies of linguistic reports presented to South African law courts, the article investigates the kinds of evidence, methods and resources linguists can use to help the courts clarify the question of how similar two competing trademarks are, and looks at ways of presenting theoretical analyses that are maximally comprehensible and useful to the court
Legislation · Linguistic analysis · Linguistics · Political science · Sociology · Trademark · Comparative and International Law Studies · Computer Science · Law · Law in Society and Culture · Legal Language and Interpretation · Philosophy · Artificial Intelligence
| Unique citing works | 2 |
|---|---|
| Citations per year | 0.13 |
| Citation span | 2011 - 2012 (2) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |