Manfred Schwaiger
Biographic Data
| ID | 9302771 |
|---|---|
| NAME | Manfred Schwaiger |
| GIVEN NAMES | Manfred |
| FAMILY NAME | Schwaiger |
| SIGNATURE | SCHWAIGER M |
| AFFILIATIONS | Institute for Market-based Management, LMU Munich |
| ORCID | 0000-0003-0132-4560 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Second-hand luxury
In recent years, second-hand luxury platforms have expanded rapidly, prompting luxury brands to reconsider their role in this evolving market. While such engagement may enhance perceptions of sustainability, it also risks diminishing exclusivity, as broader accessibility and lower prices challenge traditional status signals. Drawing on Signaling Theory, we examine how brands’ closeness to the second-hand market influences consumers’ purchase inte…
How to measure and manage country reputation
Countries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being. Consequently, many countries endeavor to manage their public perception actively. Since communication influences perception, advertising plays a particularly important role in the latter. However, countr…
Measurement and Research Methods in International Marketing
A"Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marke…
Exploratory Data Analysis in Empirical Research
Exploratory Data Analysis in Empirical Research
Facing rapidly growing challenges in empirical research, this volume presents a selection of new methods and approaches in the field of Exploratory Data Analysis. The interested reader will find numerous ideas and examples for cross disciplinary applications of classification and data analysis methods in fields such as data and web mining, medicine and biological sciences as well as marketing, finance and management sciences
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Exploratory Data Analysis in Empirical Research
Exploratory Data Analysis in Empirical Research
Facing rapidly growing challenges in empirical research, this volume presents a selection of new methods and approaches in the field of Exploratory Data Analysis. The interested reader will find numerous ideas and examples for cross disciplinary applications of classification and data analysis methods in fields such as data and web mining, medicine and biological sciences as well as marketing, finance and management sciences
Measurement and Research Methods in International Marketing
A"Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards in concrete research situations. Against this background, this volume addresses issues pertaining to measurement and research methodology in an international marke…
How to measure and manage country reputation
Countries benefit from a good reputation in terms of gaining a higher foreign direct investment inflow, a growing export volume, becoming more attractive as tourist destinations and, last but not least, by improving their populations’ well-being. Consequently, many countries endeavor to manage their public perception actively. Since communication influences perception, advertising plays a particularly important role in the latter. However, countr…
Second-hand luxury
In recent years, second-hand luxury platforms have expanded rapidly, prompting luxury brands to reconsider their role in this evolving market. While such engagement may enhance perceptions of sustainability, it also risks diminishing exclusivity, as broader accessibility and lower prices challenge traditional status signals. Drawing on Signaling Theory, we examine how brands’ closeness to the second-hand market influences consumers’ purchase inte…
Business (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Data mining (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Corporate Identity and Reputation (1 works) · Customer Service Quality and Loyalty (1 works) · Data Mining Algorithms and Applications (1 works) · Data science (1 works)