Matthew D Rocklage
Biographic Data
| ID | 930691 |
|---|---|
| NAME | Matthew D Rocklage |
| GIVEN NAMES | Matthew D |
| FAMILY NAME | Rocklage |
| SIGNATURE | ROCKLAGE M D |
| AFFILIATIONS | Northwestern University |
| ORCID | 0000-0002-9902-2773 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 26 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Navigating ideological divides in digital spaces: How political ideology and moral rhetoric shape the promotion of causes online
Overestimation in the aggregation of emotional intensity of social media content
Users on social media are regularly presented with sequences of emotional content in their newsfeeds, which affects their viewpoints and emotions. Could the way users aggregate and remember emotional content from their feeds contribute to the fact emotions are amplified on social platforms? Across five studies ( N = 1,051), using experimentally manipulated social media feeds, we found that participants consistently overestimated the average emoti…
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
Consumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and do. But might the way consumers communicate their attitudes (i.e., through speaking or writing) shape the attitudes they express? And, as a result, the impact of what they share? While a great deal of research has begun to examine drivers of word of mouth, there has been less attention to how communic…
Mass-scale emotionality reveals human behaviour and marketplace success
Emotionally Numb: Expertise Dulls Consumer Experience
Expertise provides numerous benefits. Experts process information more efficiently, remember information better, and often make better decisions. Consumers pursue expertise in domains they love and chase experiences that make them feel something. Yet, might becoming an expert carry a cost for these very feelings? Across more than 700,000 consumers and 6 million observations, developing expertise in a hedonic domain predicts consumers becoming mor…
The weighting of positive vs. negative valence and its impact on the formation of social relationships
The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality
Individual differences in valence weighting: When, how, and why they matter
The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality
Individual differences in valence weighting: When, how, and why they matter
Emotionally Numb: Expertise Dulls Consumer Experience
Expertise provides numerous benefits. Experts process information more efficiently, remember information better, and often make better decisions. Consumers pursue expertise in domains they love and chase experiences that make them feel something. Yet, might becoming an expert carry a cost for these very feelings? Across more than 700,000 consumers and 6 million observations, developing expertise in a hedonic domain predicts consumers becoming mor…
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
Consumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and do. But might the way consumers communicate their attitudes (i.e., through speaking or writing) shape the attitudes they express? And, as a result, the impact of what they share? While a great deal of research has begun to examine drivers of word of mouth, there has been less attention to how communic…
Mass-scale emotionality reveals human behaviour and marketplace success
The weighting of positive vs. negative valence and its impact on the formation of social relationships
Individual differences in valence weighting: When, how, and why they matter
The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality
The weighting of positive vs. negative valence and its impact on the formation of social relationships
Mass-scale emotionality reveals human behaviour and marketplace success
Emotionally Numb: Expertise Dulls Consumer Experience
Expertise provides numerous benefits. Experts process information more efficiently, remember information better, and often make better decisions. Consumers pursue expertise in domains they love and chase experiences that make them feel something. Yet, might becoming an expert carry a cost for these very feelings? Across more than 700,000 consumers and 6 million observations, developing expertise in a hedonic domain predicts consumers becoming mor…
Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth
Consumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and do. But might the way consumers communicate their attitudes (i.e., through speaking or writing) shape the attitudes they express? And, as a result, the impact of what they share? While a great deal of research has begun to examine drivers of word of mouth, there has been less attention to how communic…
Overestimation in the aggregation of emotional intensity of social media content
Users on social media are regularly presented with sequences of emotional content in their newsfeeds, which affects their viewpoints and emotions. Could the way users aggregate and remember emotional content from their feeds contribute to the fact emotions are amplified on social platforms? Across five studies ( N = 1,051), using experimentally manipulated social media feeds, we found that participants consistently overestimated the average emoti…
Navigating ideological divides in digital spaces: How political ideology and moral rhetoric shape the promotion of causes online
Psychology (7 works) · Social Psychology (7 works) · Social and Intergroup Psychology (4 works) · Social Psychology (4 works) · Cognitive psychology (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Cultural Differences and Values (3 works) · Emotionality (3 works) · Misinformation and Its Impacts (3 works)