Won-Moo Hur
Biographic Data
| ID | 9338747 |
|---|---|
| NAME | Won-Moo Hur |
| GIVEN NAMES | Won-Moo |
| FAMILY NAME | Hur |
| SIGNATURE | HUR W |
| AFFILIATIONS | Pukyong National University |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Service Employees’ Mindfulness and Job Crafting amid Covid-19
Daily renewal for job performance
This study investigates the daily dynamics between recovery experiences, sleep quality, resilience, job crafting, and long-term job performance. By building on prior research that highlights the critical roles of recovery and sleep in employee well-being and performance, we focus on job crafting as a key behavioral outcome of off-job recovery activities. Drawing on the self-regulatory strength model, we propose that recovery experiences and sleep…
How and When Are Job Crafters Engaged at Work
The importance of work engagement and the lack of engaged employees have led researchers to focus on how to enhance employees' levels of engagement in the workplace. Although job crafting as a principal driver of work engagement has recently received much attention from academics, little is known about the processes and conditions in which employees who craft their tasks become engaged. In order to address these research gaps, we hypothesize that…
The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India
Purpose – The purpose of this paper is to enhance the understanding of customer-brand relationships in the international marketplace, and empirically investigates and compares the customer-brand relationship development process between Indian and Chinese markets. In detail, four out of Hofstede’s original five national culture dimensions were adopted as moderators in the process of customer-brand relationship development between two markets. Desi…
The Role of Consumer Values and Socio-Demographics in Green Product Satisfaction
This study investigated the relationship between consumer value and customer satisfaction, seeking a better understanding of the motivations underlying "green product" purchases. Based on the influence of demographic factors, it further explores the moderation effects of buyers' socio-demographics on the link between value and satisfaction. Data were collected through a mail survey of American hybrid car buyers. Consumer value, satisfaction, and …
The Role of Brand Trust in Male Customers' Relationship to Luxury Brands
This study examined the role of brand trust in customers' luxury brand consumption behavior. Perceived value and brand satisfaction were presented within a framework as antecedents of brand trust, while brand loyalty and brand risk were presented as consequences. A face-to-face survey was administered to a sample (N = 400) of men between 25 and 54 years of age who had purchased luxury brand and non-luxury brand suits within the previous three mon…
Body-Tanning Attitudes among Female College Students
This study investigated the attitudes of body-tanning behaviors: suntanning, tanning bed, tanning spray, and sunless tanning product use. Data collected from 208 female college students (M age = 19.8 yr., SD = 2.0; M weight = 63.3 kg, SD = 2.0; M height = 165.9 cm, SD = 8.1) online. The questionnaire comprised four constructs: appearance-based, health-based, and emotion-based tanning attitudes, and body-tanning behaviors. Both appearance-based an…
Brand Trust and Affect in the Luxury Brand–Customer Relationship
The influences of trust and affect on increasing likelihood to purchase luxury brands was examined. Because in most existing studies of luxury brand female customers have been targeted, in contrast a more comprehensive luxury brand loyalty building framework for male customers was demonstrated in this study. Results show a significant path from brand affect to brand trust, and from brand trust to brand risk and brand loyalty. The findings imply t…
Interaction Effects of the Three Commitment Components on Customer Loyalty Behaviors
In this study we examined the relationships among affective, normative, and continuance customer commitment and customer loyalty behaviors of service retention, word of mouth, and willingness to pay. The sample consisted of 427 university students and employees in the manufacturing or retail sectors in South Korea who were mobile service users. Our findings confirmed that each of the 3 customer commitment components had an influence on loyalty be…
Emotional Intelligence, Emotional Exhaustion, And Job Performance
In this paper we examined how emotional intelligence (EI) affects emotional exhaustion (burnout) resulting from emotional labor, and how emotional exhaustion influences an individual's job performance in terms of organizational commitment and job satisfaction. Partial least squares regression analyses were conducted on data from 295 retail sales employees in South Korea. Of the 4 factors identified in the EI model developed by Schutte et al. (199…
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Emotional Intelligence, Emotional Exhaustion, And Job Performance
In this paper we examined how emotional intelligence (EI) affects emotional exhaustion (burnout) resulting from emotional labor, and how emotional exhaustion influences an individual's job performance in terms of organizational commitment and job satisfaction. Partial least squares regression analyses were conducted on data from 295 retail sales employees in South Korea. Of the 4 factors identified in the EI model developed by Schutte et al. (199…
Brand Trust and Affect in the Luxury Brand–Customer Relationship
The influences of trust and affect on increasing likelihood to purchase luxury brands was examined. Because in most existing studies of luxury brand female customers have been targeted, in contrast a more comprehensive luxury brand loyalty building framework for male customers was demonstrated in this study. Results show a significant path from brand affect to brand trust, and from brand trust to brand risk and brand loyalty. The findings imply t…
Interaction Effects of the Three Commitment Components on Customer Loyalty Behaviors
In this study we examined the relationships among affective, normative, and continuance customer commitment and customer loyalty behaviors of service retention, word of mouth, and willingness to pay. The sample consisted of 427 university students and employees in the manufacturing or retail sectors in South Korea who were mobile service users. Our findings confirmed that each of the 3 customer commitment components had an influence on loyalty be…
The Role of Brand Trust in Male Customers' Relationship to Luxury Brands
This study examined the role of brand trust in customers' luxury brand consumption behavior. Perceived value and brand satisfaction were presented within a framework as antecedents of brand trust, while brand loyalty and brand risk were presented as consequences. A face-to-face survey was administered to a sample (N = 400) of men between 25 and 54 years of age who had purchased luxury brand and non-luxury brand suits within the previous three mon…
Body-Tanning Attitudes among Female College Students
This study investigated the attitudes of body-tanning behaviors: suntanning, tanning bed, tanning spray, and sunless tanning product use. Data collected from 208 female college students (M age = 19.8 yr., SD = 2.0; M weight = 63.3 kg, SD = 2.0; M height = 165.9 cm, SD = 8.1) online. The questionnaire comprised four constructs: appearance-based, health-based, and emotion-based tanning attitudes, and body-tanning behaviors. Both appearance-based an…
The moderating role of Hofstede’s cultural dimensions in the customer-brand relationship in China and India
Purpose – The purpose of this paper is to enhance the understanding of customer-brand relationships in the international marketplace, and empirically investigates and compares the customer-brand relationship development process between Indian and Chinese markets. In detail, four out of Hofstede’s original five national culture dimensions were adopted as moderators in the process of customer-brand relationship development between two markets. Desi…
The Role of Consumer Values and Socio-Demographics in Green Product Satisfaction
This study investigated the relationship between consumer value and customer satisfaction, seeking a better understanding of the motivations underlying "green product" purchases. Based on the influence of demographic factors, it further explores the moderation effects of buyers' socio-demographics on the link between value and satisfaction. Data were collected through a mail survey of American hybrid car buyers. Consumer value, satisfaction, and …
How and When Are Job Crafters Engaged at Work
The importance of work engagement and the lack of engaged employees have led researchers to focus on how to enhance employees' levels of engagement in the workplace. Although job crafting as a principal driver of work engagement has recently received much attention from academics, little is known about the processes and conditions in which employees who craft their tasks become engaged. In order to address these research gaps, we hypothesize that…
Service Employees’ Mindfulness and Job Crafting amid Covid-19
Daily renewal for job performance
This study investigates the daily dynamics between recovery experiences, sleep quality, resilience, job crafting, and long-term job performance. By building on prior research that highlights the critical roles of recovery and sleep in employee well-being and performance, we focus on job crafting as a key behavioral outcome of off-job recovery activities. Drawing on the self-regulatory strength model, we propose that recovery experiences and sleep…
Psychology (10 works) · Social Psychology (7 works) · Advertising (5 works) · Business (5 works) · Marketing (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Social Psychology (4 works) · Brand awareness (3 works) · Clinical Psychology (3 works) · Digital Marketing and Social Media (3 works)