Virginia H Balfour
Biographic Data
| ID | 9406204 |
|---|---|
| NAME | Virginia H Balfour |
| GIVEN NAMES | Virginia H |
| FAMILY NAME | Balfour |
| SIGNATURE | BALFOUR V H |
| AFFILIATIONS | Queensland University of Technology |
| ORCID | 0000-0001-6260-7316 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary
In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in th…
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Likes, comments, action! An examination of the Facebook audience engagement strategies used by strategic impact documentary
In the digital age, a new breed of strategic communications campaign has emerged which blurs boundaries between factual media, entertainment, marketing and advocacy. Strategic impact documentaries (SIDs) are social issue campaigns with a documentary text at their core. They invite the audience to join a cause as much as view a text, using both online and offline strategies to achieve their goals. The way audiences engage with media messages in th…
Advertising (1 work) · Business (1 work) · Deliberation (1 work) · Entertainment (1 work) · Media Influence and Health (1 work) · Media studies (1 work) · Media Studies and Communication (1 work) · Political science (1 work) · Public engagement (1 work) · Public relations (1 work)