Oluyinka O Osunkunle
Biographic Data
| ID | 94109 |
|---|---|
| NAME | Oluyinka O Osunkunle |
| GIVEN NAMES | Oluyinka |
| FAMILY NAME | O Osunkunle |
| SIGNATURE | OSUNKUNLE O O |
| AFFILIATIONS | University of Fort Hare |
| ORCID | 0000-0001-8110-6517 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 12 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Exploring Sustainability Challenges That Hinder Community Radio From Facilitating Development of Grassroots Communities
The study uses the framework for sustainability of community radio to investigate challenges that hinder M3O community radio from being an active agent in facilitating development. A qualitative research design was adopted: qualitative data were collected through structured interviews with key informants from the station. The findings revealed that the station fails to achieve financial, social, operational, technical and environmental sustainabi…
An Exploration of Participatory Communication Practices in Sustainable Development and Poverty Alleviation
Rural communities rely on donor-funded support projects on poverty alleviation. The study explored the participatory communication practices in sustainable development and poverty alleviation in Lifajaneng. A mixed-method approach was employed, purposive sampling was used, and 30 participants responded to questionnaires. Three focus groups discussions were used and 2 managers interviewed. Ethics were adhered to and consent forms were signed by pa…
Forte FM’s Programming Responses to the Covid-19 Pandemic in Alice, South Africa
The advent of the coronavirus disease (COVID-19) pandemic in 2019 brought great fear of the unknown to the whole world.It therefore became very important for people and nations around the world to get the needed information on how to cope with the novel virus.Community radio broadcasting was at the forefront of information dissemination and creating awareness regarding what the disease entailed and how to stay protected from it.This article exami…
Students' perceptions of the influence of media on perpetuating xenophobia in South African universities
Immigration and emigration are inevitable however, some South Africans have shown a strong dislike of those coming from other countries, in the form of xenophobia. Several studies have attributed the prevalence of xenophobia in South African communities to socio-economic, sociopolitical and scapegoating issues, with some researchers highlighting the role of the media in perpetuating xenophobia-related violence. On the other hand, xenophobia in in…
The Role of Broadcast Media in Democratic Transformation
Stereotyping and Essentialism
The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantit…
Contradictions and Tensions Between Old and New
There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitat…
When Art Is Captured, Culture Is under Siege
The aim of this article is to analyse protest popular music representing and communicating the captured media space in Zimbabwe. The article argues that the media space in Zimbabwe in the post-1990 period has been constricted, projecting a silhouette of a public service communication and information system that has long been dysfunctional. Leonard Zhakata’s song Sakunatsa decries unequal treatment before the laws that regulate the media of the co…
Intercultural Communication Challenges and Its Effect on Students' Interpersonal Relationships at a South African University
Intercultural communication has been known to refer to communication, which takes place amongst the individuals from distinctive cultures. However, problems and challenges are evident in cases where people are not able to accommodate one another or communicate effectively across cultures. This paper evaluates intercultural communication challenges and their effect on students' interpersonal relationships at a South African university. Purposive s…
Social Media Use for Water Conservation Education in South Africa
Water scarcity is increasing in South Africa and communities need to be educated about water conservation practices. This article investigated the perceptions of Raymond Mhlaba Local Municipality's residents concerning the use of social media for water conservation education in their community. Through a quantitative methodology, a sample of 383 respondents answered a questionnaire and the main findings were that 75 per cent of respondents did no…
Listeners Perceptions of Forte FM’s Role in Facilitating Community Development in Alice, South Africa
This paper examined listeners’ perceptions of Forte FM’s role in facilitating community development in Alice, which is a small rural town under Raymond Mhlaba Municipality, South Africa. Forte FM is a community radio station located at University of Fort Hare, Alice campus, established to facilitate development in communities within the Amathole District Municipality. The paper adopted a qualitative design in which qualitative questionnaires with…
Community Newspaper as a Tool for Community Development
This paper evaluates readers' perceptions of Idikelethu newspaper as a tool for community development, particularly in Alice, in the Eastern Cape Province of South Africa. Data was collected from two focus group discussions that were held in the areas where Idikelethu newspaper has high readership rates. The findings revealed that development-related issues such as health awareness, education and community safety, among others, are regularly addr…
The Persuasive Influence of Nollywood Film in Cultural Transmission
The popularity and viewership of Nollywood films have expanded across African and Western cities especially those with considerable Diaspora population. This study seeks to investigate whether watching Nollywood films is likely to lead to cross-cultural transmission of Nigeria’s cultural heritage to audience members in South Africa. Data for the study were collected using observation and surveys with Likert-type scales involving participants from…
Citizen journalism as a contestant in the history of journalism
This article looks at citizen journalism as a contestant in the history of journalism. It reports on a study that employed a qualitative research approach through a qualitative questionnaire and a focus group discussion (FGD). Through purposive sampling, the participants in the study were drawn from the citizen journalists contributing news content to the citizen journalism websites Sahara Reporters and Iindaba Ziyafika from a Nigerian and a Sout…
Faith-based radio
This article aims to assess the activities of Kingfisher FM, a faith-based community radio station, and its contribution to development in Port Elizabeth and its environs. A qualitative data collection method, in the form of group interviews, was used to collect data. The analysis of data indicates that a number of opportunities for audience participation are provided by the station. Thus, it was found to operate as a Christian radio station acco…
Contradictions and Tensions Between Old and New
There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitat…
Citizen journalism as a contestant in the history of journalism
This article looks at citizen journalism as a contestant in the history of journalism. It reports on a study that employed a qualitative research approach through a qualitative questionnaire and a focus group discussion (FGD). Through purposive sampling, the participants in the study were drawn from the citizen journalists contributing news content to the citizen journalism websites Sahara Reporters and Iindaba Ziyafika from a Nigerian and a Sout…
Listeners Perceptions of Forte FM’s Role in Facilitating Community Development in Alice, South Africa
This paper examined listeners’ perceptions of Forte FM’s role in facilitating community development in Alice, which is a small rural town under Raymond Mhlaba Municipality, South Africa. Forte FM is a community radio station located at University of Fort Hare, Alice campus, established to facilitate development in communities within the Amathole District Municipality. The paper adopted a qualitative design in which qualitative questionnaires with…
Stereotyping and Essentialism
The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantit…
Intercultural Communication Challenges and Its Effect on Students' Interpersonal Relationships at a South African University
Intercultural communication has been known to refer to communication, which takes place amongst the individuals from distinctive cultures. However, problems and challenges are evident in cases where people are not able to accommodate one another or communicate effectively across cultures. This paper evaluates intercultural communication challenges and their effect on students' interpersonal relationships at a South African university. Purposive s…
Social Media Use for Water Conservation Education in South Africa
Water scarcity is increasing in South Africa and communities need to be educated about water conservation practices. This article investigated the perceptions of Raymond Mhlaba Local Municipality's residents concerning the use of social media for water conservation education in their community. Through a quantitative methodology, a sample of 383 respondents answered a questionnaire and the main findings were that 75 per cent of respondents did no…
Faith-based radio
This article aims to assess the activities of Kingfisher FM, a faith-based community radio station, and its contribution to development in Port Elizabeth and its environs. A qualitative data collection method, in the form of group interviews, was used to collect data. The analysis of data indicates that a number of opportunities for audience participation are provided by the station. Thus, it was found to operate as a Christian radio station acco…
The Persuasive Influence of Nollywood Film in Cultural Transmission
The popularity and viewership of Nollywood films have expanded across African and Western cities especially those with considerable Diaspora population. This study seeks to investigate whether watching Nollywood films is likely to lead to cross-cultural transmission of Nigeria’s cultural heritage to audience members in South Africa. Data for the study were collected using observation and surveys with Likert-type scales involving participants from…
Citizen journalism as a contestant in the history of journalism
This article looks at citizen journalism as a contestant in the history of journalism. It reports on a study that employed a qualitative research approach through a qualitative questionnaire and a focus group discussion (FGD). Through purposive sampling, the participants in the study were drawn from the citizen journalists contributing news content to the citizen journalism websites Sahara Reporters and Iindaba Ziyafika from a Nigerian and a Sout…
Listeners Perceptions of Forte FM’s Role in Facilitating Community Development in Alice, South Africa
This paper examined listeners’ perceptions of Forte FM’s role in facilitating community development in Alice, which is a small rural town under Raymond Mhlaba Municipality, South Africa. Forte FM is a community radio station located at University of Fort Hare, Alice campus, established to facilitate development in communities within the Amathole District Municipality. The paper adopted a qualitative design in which qualitative questionnaires with…
Community Newspaper as a Tool for Community Development
This paper evaluates readers' perceptions of Idikelethu newspaper as a tool for community development, particularly in Alice, in the Eastern Cape Province of South Africa. Data was collected from two focus group discussions that were held in the areas where Idikelethu newspaper has high readership rates. The findings revealed that development-related issues such as health awareness, education and community safety, among others, are regularly addr…
When Art Is Captured, Culture Is under Siege
The aim of this article is to analyse protest popular music representing and communicating the captured media space in Zimbabwe. The article argues that the media space in Zimbabwe in the post-1990 period has been constricted, projecting a silhouette of a public service communication and information system that has long been dysfunctional. Leonard Zhakata’s song Sakunatsa decries unequal treatment before the laws that regulate the media of the co…
Intercultural Communication Challenges and Its Effect on Students' Interpersonal Relationships at a South African University
Intercultural communication has been known to refer to communication, which takes place amongst the individuals from distinctive cultures. However, problems and challenges are evident in cases where people are not able to accommodate one another or communicate effectively across cultures. This paper evaluates intercultural communication challenges and their effect on students' interpersonal relationships at a South African university. Purposive s…
Social Media Use for Water Conservation Education in South Africa
Water scarcity is increasing in South Africa and communities need to be educated about water conservation practices. This article investigated the perceptions of Raymond Mhlaba Local Municipality's residents concerning the use of social media for water conservation education in their community. Through a quantitative methodology, a sample of 383 respondents answered a questionnaire and the main findings were that 75 per cent of respondents did no…
Stereotyping and Essentialism
The representation of indigenous African cultures in hegemonic soap operas remains a contentious issue. Critics and cultural activists have challenged the portrayal of African cultures from the prism of prescribed images and frames of reference. This article reports on a study that sought to ascertain how a contemporary South African soap opera, Generations: The Legacy, portrays indigenous African cultures. The study used a combination of quantit…
Contradictions and Tensions Between Old and New
There is a perception that soap operas are progressively infusing dominant social values and ideas while constructing and positioning indigenous cultures as peripheral and inconsistent with modernity. This article aims at ascertaining audience perceptions of and attitudes toward the construction and representation of indigenous cultures in Generations: The Legacy within the framework of indigeneity and audience reception theories. Using quantitat…
The Role of Broadcast Media in Democratic Transformation
Students' perceptions of the influence of media on perpetuating xenophobia in South African universities
Immigration and emigration are inevitable however, some South Africans have shown a strong dislike of those coming from other countries, in the form of xenophobia. Several studies have attributed the prevalence of xenophobia in South African communities to socio-economic, sociopolitical and scapegoating issues, with some researchers highlighting the role of the media in perpetuating xenophobia-related violence. On the other hand, xenophobia in in…
Forte FM’s Programming Responses to the Covid-19 Pandemic in Alice, South Africa
The advent of the coronavirus disease (COVID-19) pandemic in 2019 brought great fear of the unknown to the whole world.It therefore became very important for people and nations around the world to get the needed information on how to cope with the novel virus.Community radio broadcasting was at the forefront of information dissemination and creating awareness regarding what the disease entailed and how to stay protected from it.This article exami…
Exploring Sustainability Challenges That Hinder Community Radio From Facilitating Development of Grassroots Communities
The study uses the framework for sustainability of community radio to investigate challenges that hinder M3O community radio from being an active agent in facilitating development. A qualitative research design was adopted: qualitative data were collected through structured interviews with key informants from the station. The findings revealed that the station fails to achieve financial, social, operational, technical and environmental sustainabi…
An Exploration of Participatory Communication Practices in Sustainable Development and Poverty Alleviation
Rural communities rely on donor-funded support projects on poverty alleviation. The study explored the participatory communication practices in sustainable development and poverty alleviation in Lifajaneng. A mixed-method approach was employed, purposive sampling was used, and 30 participants responded to questionnaires. Three focus groups discussions were used and 2 managers interviewed. Ethics were adhered to and consent forms were signed by pa…
Sociology (14 works) · Political science (10 works) · Media studies (8 works) · Psychology (7 works) · Media Studies and Communication (6 works) · Perception (5 works) · Gender Studies (4 works) · Gender Studies (4 works) · Geography (4 works) · Law (4 works)