Yuli Widiana
Biographic Data
| ID | 9414137 |
|---|---|
| NAME | Yuli Widiana |
| GIVEN NAMES | Yuli |
| FAMILY NAME | Widiana |
| SIGNATURE | WIDIANA Y |
| AFFILIATIONS | Universitas Katolik Widya Mandala Surabaya |
| ORCID | 0000-0003-1814-1365 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Promotional Speech Acts in Digital Fashion Retail
The rapid growth of digital fashion retail has intensified competition among online sellers, making persuasive communication strategies crucial for influencing consumer purchase intentions. This empirical study investigates the relationship between promotional techniques employed by online fashion sellers and their impact on consumer purchasing decisions. Employing a descriptive qualitative methodology incorporating non-participant observational …
Persuasive Speech Act Strategies of Online Fashion Sellers in Live E-Commerce
Through cyberpragmatics outlook, this study explores the persuasive speech act techniques utilized by online fashion vendors during live e-commerce sessions. The study investigates how sellers utilize persuasive strategies in digital communication to influence consumer behavior and increase revenue. A mixed-methods approach is employed so that the research combines qualitative content analysis of live selling sessions with quantitative measures o…
Phatic emoji of Javanese netizens in social media
The massive shift of communication culture from direct to virtual channels due to the COVID-19 pandemic affected virtual politeness performance. The limitation of physical expression in digital platforms encourages emojis to replace gestures, mimics, and other expressions. This study aims to describe the types of speech acts and the function of the emojis along with the performance of politeness strategies in the WhatsApp group of Javanese netize…
Intrusive Busybody or Benevolent Buddy
Phatic communication is a discourse mechanism used primarily to establish and maintain social bonds. It operates differently across societies as well as genders within the same society. Thus, failure to understand such differences might result in misunderstanding and communication breakdowns. This paper discusses the phatic communication of the Javanese, the largest ethnic group in Indonesia. We focus primarily on the Javanese women who represent…
No prominent works on this page.
Intrusive Busybody or Benevolent Buddy
Phatic communication is a discourse mechanism used primarily to establish and maintain social bonds. It operates differently across societies as well as genders within the same society. Thus, failure to understand such differences might result in misunderstanding and communication breakdowns. This paper discusses the phatic communication of the Javanese, the largest ethnic group in Indonesia. We focus primarily on the Javanese women who represent…
Persuasive Speech Act Strategies of Online Fashion Sellers in Live E-Commerce
Through cyberpragmatics outlook, this study explores the persuasive speech act techniques utilized by online fashion vendors during live e-commerce sessions. The study investigates how sellers utilize persuasive strategies in digital communication to influence consumer behavior and increase revenue. A mixed-methods approach is employed so that the research combines qualitative content analysis of live selling sessions with quantitative measures o…
Phatic emoji of Javanese netizens in social media
The massive shift of communication culture from direct to virtual channels due to the COVID-19 pandemic affected virtual politeness performance. The limitation of physical expression in digital platforms encourages emojis to replace gestures, mimics, and other expressions. This study aims to describe the types of speech acts and the function of the emojis along with the performance of politeness strategies in the WhatsApp group of Javanese netize…
Promotional Speech Acts in Digital Fashion Retail
The rapid growth of digital fashion retail has intensified competition among online sellers, making persuasive communication strategies crucial for influencing consumer purchase intentions. This empirical study investigates the relationship between promotional techniques employed by online fashion sellers and their impact on consumer purchasing decisions. Employing a descriptive qualitative methodology incorporating non-participant observational …
Psychology (3 works) · Communication (2 works) · Computer Science (2 works) · Digital Communication and Language (2 works) · E-commerce (2 works) · Social Psychology (2 works) · Advertising (1 works) · Anthropology (1 works) · Business (1 works) · Clothing (1 works)