Regina Jihea Ahn
Biographic Data
| ID | 9416893 |
|---|---|
| NAME | Regina Jihea Ahn |
| GIVEN NAMES | Regina Jihea |
| FAMILY NAME | Ahn |
| SIGNATURE | AHN R J |
| AFFILIATIONS | University of Miami |
| ORCID | 0000-0002-0229-911X |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Virtual Perfection
The present study explores the role of a virtual influencer’s perceived physical attractiveness, self-improvement motives, and self-esteem on advertising outcomes. A survey of U.S. female adolescents revealed that perceived physical attractiveness and self-improvement motives sequentially mediate the association between visual-human likeness and advertising outcomes (Study 1). Self-esteem also moderated the relationship between perceived physical…
From granny to granfluencer
This research explores how portrayals of older social media influencers (‘granfluencers’) affect consumer responses (brand-based outcomes) and ageism (society-based outcomes) through the Stereotype Content Model. Study 1 investigated three portrayals of a female granfluencer (i.e. demure, provocative, and stereotypical) and found that the demure portrayal elicited the highest attitudes and purchase intentions, mediated by perceived competence. St…
Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology
This research refines the concepts of progressive and regressive brand activism through a consumer-centric perspective. Across two experimental studies using different societal issues, we demonstrate that the perceived progressiveness/regressiveness of brand activism and its influence on brand attitudes emerges from a dynamic interaction between brand stance (conservative vs. liberal), consumers’ cultural tightness-looseness, and their political …
Navigating Troubled Waters
This study applies situational crisis communication theory (SCCT) to examine how deny, diminish, and bolstering strategies employed in advertising influence consumer responses in the context of the Fukushima wastewater release. Focusing on the seafood industry, which has been significantly affected by the disaster, we conducted experiments in China, Japan, and South Korea to test how these strategies influence consumer-based brand reputation (CBR…
Addressing Covid-19 Misinformation and Resiliency Among Latinos Living With HIV
Besides the risk of coronavirus disease 2019 (COVID-19) itself, the indirect and unprecedented effects of mitigation strategies including shelter-in-place orders and social distancing combined with the widespread COVID "infodemic" disseminated by media interacted synergistically to worsen already compromised mental health outcomes of Latino people living with HIV (PLWH). This funded project directly addresses the sources of health disparity in Mi…
Demystifying Computer-Generated Imagery (CGI) Influencers
Computer-generated imagery (CGI) influencers are at the forefront of brand communication trends driven by artificial intelligence (AI). Focusing on Lil Miquela, this study explores the mechanism underlying the CGI influencer’s persuasiveness based on the computers-are-social-actors (CASA) framework. The study examines how consumers’ attitudes toward the influencer’s sponsored posts and the endorsed brands are impacted by her perceived anthropomor…
Exploration of Parental Advertising Literacy and Parental Mediation
This study uncovers parents’ advertising literacy and their mediation strategies of influencers’ commercial videos that contain media character merchandise. Thirty-five semi-structured interviews were conducted with parents of preschool-aged children currently living in the United States. Few parents could articulate how influencer marketing works on social media in detail. For a majority of parents, influencer marketing was powerful and alluring…
Local and standardized strategies
Globalization has led to changes in diets and advertising linked to audience preferences. This study examines local and global brand food and beverage advertising in Jamaican newspapers. Content analysis of 440 advertisements revealed the predominance of global fast-food brands, often including soda. Healthier foods were found in one in 10 ads. Information cues included taste, quality, and price, yet 14% of ads featured only a product image/logo.…
How caregivers perceive and mediate children’s books featuring media characters in the United States
Caregivers manage pre-school children’s media choices; however, most research has examined electronic and digital media, while books remain the predominant medium for this age group. We explore how caregivers perceive and mediate children’s books, with an emphasis on those portraying popular media characters, through two qualitative studies. Through non-participant observation at the public library, we capture how caregivers and children negotiat…
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How caregivers perceive and mediate children’s books featuring media characters in the United States
Caregivers manage pre-school children’s media choices; however, most research has examined electronic and digital media, while books remain the predominant medium for this age group. We explore how caregivers perceive and mediate children’s books, with an emphasis on those portraying popular media characters, through two qualitative studies. Through non-participant observation at the public library, we capture how caregivers and children negotiat…
Local and standardized strategies
Globalization has led to changes in diets and advertising linked to audience preferences. This study examines local and global brand food and beverage advertising in Jamaican newspapers. Content analysis of 440 advertisements revealed the predominance of global fast-food brands, often including soda. Healthier foods were found in one in 10 ads. Information cues included taste, quality, and price, yet 14% of ads featured only a product image/logo.…
Demystifying Computer-Generated Imagery (CGI) Influencers
Computer-generated imagery (CGI) influencers are at the forefront of brand communication trends driven by artificial intelligence (AI). Focusing on Lil Miquela, this study explores the mechanism underlying the CGI influencer’s persuasiveness based on the computers-are-social-actors (CASA) framework. The study examines how consumers’ attitudes toward the influencer’s sponsored posts and the endorsed brands are impacted by her perceived anthropomor…
Exploration of Parental Advertising Literacy and Parental Mediation
This study uncovers parents’ advertising literacy and their mediation strategies of influencers’ commercial videos that contain media character merchandise. Thirty-five semi-structured interviews were conducted with parents of preschool-aged children currently living in the United States. Few parents could articulate how influencer marketing works on social media in detail. For a majority of parents, influencer marketing was powerful and alluring…
Addressing Covid-19 Misinformation and Resiliency Among Latinos Living With HIV
Besides the risk of coronavirus disease 2019 (COVID-19) itself, the indirect and unprecedented effects of mitigation strategies including shelter-in-place orders and social distancing combined with the widespread COVID "infodemic" disseminated by media interacted synergistically to worsen already compromised mental health outcomes of Latino people living with HIV (PLWH). This funded project directly addresses the sources of health disparity in Mi…
Virtual Perfection
The present study explores the role of a virtual influencer’s perceived physical attractiveness, self-improvement motives, and self-esteem on advertising outcomes. A survey of U.S. female adolescents revealed that perceived physical attractiveness and self-improvement motives sequentially mediate the association between visual-human likeness and advertising outcomes (Study 1). Self-esteem also moderated the relationship between perceived physical…
From granny to granfluencer
This research explores how portrayals of older social media influencers (‘granfluencers’) affect consumer responses (brand-based outcomes) and ageism (society-based outcomes) through the Stereotype Content Model. Study 1 investigated three portrayals of a female granfluencer (i.e. demure, provocative, and stereotypical) and found that the demure portrayal elicited the highest attitudes and purchase intentions, mediated by perceived competence. St…
Progressive or regressive? Refining brand activism with a consumer-centric perspective by integrating cultural tightness-looseness and political ideology
This research refines the concepts of progressive and regressive brand activism through a consumer-centric perspective. Across two experimental studies using different societal issues, we demonstrate that the perceived progressiveness/regressiveness of brand activism and its influence on brand attitudes emerges from a dynamic interaction between brand stance (conservative vs. liberal), consumers’ cultural tightness-looseness, and their political …
Navigating Troubled Waters
This study applies situational crisis communication theory (SCCT) to examine how deny, diminish, and bolstering strategies employed in advertising influence consumer responses in the context of the Fukushima wastewater release. Focusing on the seafood industry, which has been significantly affected by the disaster, we conducted experiments in China, Japan, and South Korea to test how these strategies influence consumer-based brand reputation (CBR…
Consumer Behavior in Brand Consumption and Identification (4 works) · Influencer marketing (4 works) · Psychology (4 works) · Advertising (3 works) · Business (3 works) · Impact of Technology on Adolescents (3 works) · Marketing (3 works) · Child Development and Digital Technology (2 works) · Computer Science (2 works) · Consumer behaviour (2 works)