Said Nazari
Biographic Data
| ID | 9420296 |
|---|---|
| NAME | Said Nazari |
| GIVEN NAMES | Said |
| FAMILY NAME | Nazari |
| SIGNATURE | NAZARI S |
| AFFILIATIONS | Shahid Chamran University of Ahvaz |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
“Boom! You bought them.”
A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to prom…
No prominent works on this page.
“Boom! You bought them.”
A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to prom…
Advertising (1 works) · Aesthetics (1 works) · Appeal (1 works) · Appeal to emotion (1 works) · Boom (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Corporate Identity and Reputation (1 works) · Digital Marketing and Social Media (1 works) · Engineering (1 works)