“Boom! You bought them.”
A metalinguistic analysis of Apple infomercials based on Aristotle’s modes of persuasion
Bibliographic Data
| ID | 21200918 |
|---|---|
| Authors | Alireza Jalilifar (0000-0002-8123-6757, Shahid Chamran University of Ahvaz), Soheil Saidian (0000-0003-4488-1076, Khorramshahr University of Marine Science and Technology), Said Nazari (Shahid Chamran University of Ahvaz) |
| Year | 2021 |
| Volume | 12 |
| Issue | 4 |
| Pages | 567-590 |
| Publication date | 2021-10-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Pragmatics and Society (JOURNAL) |
| Journal identifiers | ISSN: 1878-9714 • E-ISSN: 1878-9722 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/ps.18055.jal |
| OpenAlex | W3208164581 |
| Language | EN |
| Citations received | 1 |
| References cited | 20 |
A review of advertisement studies shows that there has been little attempt to examine infomercials in terms of rhetorical appeals and persuasive strategies. Therefore, this study sought to contribute to the existing literature by exploring the persuasive elements of Apple infomercials through Aristotle’s modes of persuasion to reveal the most frequent persuasive language features and structures and to study how such elements were utilized to promote the products and services of the company. A top-down approach based on Aristotle’s modes of persuasion was adopted to identify the rhetorical appeals of logos, ethos and pathos as well as the promotional tokens and patterns in the text. The descriptive findings provided evidence to demonstrate that although all the rhetorical proofs were employed in the corpus, emotional appeal was the most dominant. The findings of this research open new horizons for further studies on infomercials in general and persuasive rhetoric in specific
Advertising · Aesthetics · Appeal · Appeal to emotion · Boom · Business · Ethos · Linguistics · Logos Bible Software · Pathos · Persuasion · Political science · Rhetoric · Rhetorical device · Rhetorical question · Sociology · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Digital Marketing and Social Media · Engineering · Law · Philosophy · Psychology · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |