Infomercials and Television Station Clearance Practices
Bibliographic Data
| ID | 7510620 |
|---|---|
| Authors | Patrick R Parsons (School of Communication, Pennsylvania State University, University Park, Pennsylvania.), Herbert Jack Rotfeld |
| Year | 1990 |
| Volume | 9 |
| Issue | 1 |
| Pages | 62-72 |
| Publication date | 1990-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Policy & Marketing (JOURNAL) |
| Journal identifiers | ISSN: 0743-9156 • E-ISSN: 1547-7207 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/074391569000900105 |
| OpenAlex | W2908883342 |
| Language | EN |
| Citations received | 5 |
| References cited | 9 |
Advertising · Business · Media Influence and Politics · Media Studies and Communication · Psychology · Radio, Podcasts, and Digital Media · Marketing
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,16 |
| Citation span | 1994 - 2021 (28) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |